Tag Links: toyota, bmw, mercedes

SHARE THIS ARTICLE

Toyota Motor kept its title as the most valuable car brand in 2015 despite recent airbag recalls denting its worth, according to a study.

BMW remained No. 2, according to the BrandZ Top 100 Most Valuable Global Brands study released today by market researcher Millward Brown. Mercedes-Benz was third.

Toyota’s brand value fell 2 percent to $28.9 billion, according to the study.

“When you look at the trust the Toyota brand generates from car owners, there is little dent from the airbag issues,” Peter Walshe, Global BrandZ director at Millward Brown, told Automotive News Europe. “The customer experience, the good value, and the quality that customers trust see the brand through.”



Read Article


Is Toyota Invincible? Named Most Valuable Car Brand In 2015 Followed By BMW And Mercedes

About the Author

Agent009