Korea’s premiere automaker, Hyundai, was met with quite a few raised eyebrows when it first introduced its luxury models - the Equus and Genesis - in America. The company known for reliable econoboxes was suddenly taking on the likes of the Lexus, Infinity and even German automakers such as BMW and Audi. Now, Hyundai Motor America CEO Dave Zuchowski says the company may introduce a third premium nameplate to the market “within a couple of years”.
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