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If we all put our heads together and think real hard about why, we might be able to come up with reasoning behind some of Audi’s latest trademark applications.

The trademarks, filed in Europe and Canada, are filed under the tantalizing name of “SQ8” in the vehicle and conveyance classification. The European application is currently pending, but does indicate that Audi is making good on its promise to make the Q8 sporty.

The Q8 is Audi’s new halo SUV, designed to wed the lines of a coupe to a high-riding SUV body. Although the sporty SUV has been in the works since at least 2015, the concept version was first shown at the Detroit Auto Show early this year...


The 2017 Detroit Auto Show photo galleries are sponsored by Lexus.

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It's Coming! Audi Trademarks All-New Nameplate For A HOT Q8 — Is This Exciting To YOU?

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