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Jaguar is lowering its prices and rolling out free scheduled maintenance in the United States to remove what customers cite as key reasons consumers reject the British brand: high purchase and maintenance costs.

The free EliteCare 5-year/60,000-mile scheduled maintenance warranty and new pricing will launch with the 2016 model year. On average, Jaguar is lowering the price of its cars between $1,500 and $3,000 by slashing the base price or increasing standard equipment, said Joe Eberhardt, CEO of Jaguar Land Rover North America. The repricing will make “all models significantly more affordable,” he said.
 

 



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Jaguar To Shake Up Industry By Slashing US Prices And Giving Free Maintenance For 60K Miles

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