An embarrassing internal PR memo, leaked last week to the press, revealed the company’s list of 68 banned words for employees documenting the safety issues. As Oliver noted on his show, these phrases included “deathtrap,” “decapitating,” “grenade-like,” “rolling sarcophagus,” “Hindenburg,” “powder keg,” among other morbid terms.
And so, naturally, Oliver and his team put together a brand-new ad for GM, using those very banned words but spinning them into a positive, ending with an enthusiastic new tagline for the auto giant: “Why walk through the valley of the shadow of death when you can drive?”
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