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Kia is taking the slow and steady approach to its freshly launched K900 luxury sedan.

The K900, backed by the comedic “Matrix”-themed ad campaign, is Kia’s most expensive and luxurious model to date.

“We’ve positioned the vehicle in what we define ‘the sweet spot,’” said Michael Sprague, executive vice president of sales and marketing for Kia Motors America. “That’s between the mid-luxury space and premium-luxury space. If you think of the BMW 5 series versus the BMW 7 series, we’re kind of right in the middle.”

The K900 starts at $60,400, including shipping.



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KIA VP Says K900 Fills The Void Between BMW's 5 and 7 Series - What Do You Think?

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