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Cadillac's new boss believes General Motors' premium brand could eventually sell ultra-luxury cars that retail for a quarter-million dollars by 2029.

"It is too early today for a $250,000 Cadillac," said Johann de Nysschen, in an interview on Wednesday at the annual auto show here. "Fifteen years from now, it won't be."

Cadillac's current flagship car, the XTS sedan, tops out at around $70,000 which is tens of thousands of dollars less than the range-topping models of such German competitors as BMW and Daimler AG's Mercedes-Benz.



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#LAAUTOSHOW: Cadillac Says $250K Flagship Ready In 2029 - What Part Of The Buying Public Will Be Willing To Part With That Sum For An American Car?

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