We already know that the Urus is prompting big changes at Lamborghini. Aside from the automaker hiring a ton of new staff to build the SUV, there are changes coming to the brand’s showrooms and to its marketing; the new model is designed to appeal to single women and families.
A lot of this info has come from interviews with CEO Stefano Domenicali. Domenicali and Lamborghini R&D head, Maurizio Reggiani, recently sat down for another interview, this time with Australia’s CarAdvice. And yes, the topic of “dune surfing” did in fact come up.
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