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Forget what you know about raging bulls.

Lamborghini wants to show you a softer side of Italian supercars.

So says CEO Stefano Domenicali, who moved to the company's top spot in March. Since then, he’s been calling for a change in tone at the Volkswagen Group-owned house. Where the sharp-edged V-12 and V-10 aggression of the Murcielago, Gallardo, and Aventador reigned supreme for years, Domenicali said, buyers can expect to see something different in the next few years.



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Lamborghini To Stray From Proven Formula And Begin Targeting Women Buyers

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