Land Rover has embarked on a massive new model blitz that could more than double its annual sales by 2020.
It is almost certainly the biggest investment that the UK car industry has ever seen. Land Rover’s future model line-up will fully cover the three main areas of the booming global SUV market — luxury, leisure and utility.
According to Land Rover’s design director Gerry McGovern, the brand is set to expand all three of its model families. The plans include additional models for the Range Rover line-up, a new Defender family and a radical expansion of the Freelander range that will create four new ‘leisure’ SUVs during the next seven years.