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A senior Lexus executive said that a car priced below $30,000 would not be worthy of the brand, in an indirect dig at German rivals who have been moving downmarket.

“We could go down and build a car under $30,000, but it would be decontented, and you’d be cutting corners. It wouldn’t be a Lexus,” Mark Templin, Lexus International’s executive vice president, told Automotive News.

“To be honest with you, you can’t build a Lexus with the quality, the durability, the reliability, the craftsmanship, the content that we put in a Lexus and sell it profitably under $30,000. You just can’t do it,” he said.



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Lexus Claims It Can't Make A Sub $30K Model - Is That Because It Would Just Be Another Toyota?

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