Lexus launched its new global marketing campaign at a glitzy New York party that targeted young hipsters with the fresh tagline of "Amazing in Motion" featuring 9-foot puppets.Toyota Motor Corp. President Akio Toyoda used the waterfront gala in New York's trendy Chelsea district on Friday night to paint the company's luxury brand as an avant-garde, aspirational car.
The party, with a preponderance of thick-rimmed Elvis Costello glasses, slinky black dresses, tattoos and nary a soul over 40, illustrated Lexus's ambition to reach younger customers.
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