SHARE THIS ARTICLE

Ford’s Lincoln brand, understanding its desperate need to make a mark in the luxury segment, will roll out its Black Label premium experience, which extends well beyond plush seats and fancy wheels, at select dealerships in six states starting next month.

Lincoln chose the 32 showrooms in California, Texas, Florida, New York, New Jersey and Michigan based on their ability to convey the warmth, richness and exceptional personal service Black Label is intended to embody.

The six launch states were selected because they collectively represent 65% of the luxury vehicle market in the U.S. Five of the 32 stores are in Michigan, including four in metro Detroit and one near Grand Rapids. There are 909 Lincoln dealers in the U.S.

An extensive certification process is in place requiring Black Label showrooms to use premium materials for floors and paneling and to incorporate soft lighting and the right ambience, says Andrew Frick, Lincoln’s group marketing manager.



Read Article


Lincoln Rolls Out

About the Author

Agent009