Agent001
Agent001
I like to go top shelf, where Mama hides the cookies
View My AgentSpace

Print this Page | Digg It | del.icio.us

Tags: MINI, AutoSpies.com, Spy

Tag Links: MINI, AutoSpies.com, Spy

MINI pulls an AutoSpies.com on their customers
Mini is set to run ads in five magazines this month that feature messages that only owners can read using a special paper filter mailed to their house in a black box. Advertising Age reports:

The box also contains a fake book titled "A Dizzying Look at the Awesomeness of Small." A hidden compartment in the book carries paper eyeglasses and a paper card with holes punched around a drawing of the outline of a Mini. The holes are used to align the card with the upcoming print ads to get the secret message. Read Article
MINI pulls an AutoSpies.com on their customers



Comments:

Images hosted in your AgentSpace can now be posted in the comments section using the following syntax (case matters):
[img]IMAGE URL[/img]
Example: [img]http://agent004.myautospies.com/users/150/Sample-Gallery/sample1.JPG[/img]
dblo7dblo7 - 8/11/2006 4:34:18 PM
+1 BoostDrop the Boost Up the Boost
Looks like VW and Scion will have to catch up on the fun factor!

reply to this comment
crackityjonescrackityjones - 8/11/2006 6:48:24 PM
+1 BoostDrop the Boost Up the Boost
Mini changed ad agencies this year. You can see the drop off with contrived ideas like this. Still fun, yes, compared to Dodge, but not as elegantly clever as the milk run carton that showed up in the New Yorker, for instance.

With CPB, you never asked yourself, "why would Mini run a big expensive ad aimed at current owners? Isn't that a stupid waste of money?"

reply to this comment
crackityjonescrackityjones - 8/11/2006 6:55:11 PM
+1 BoostDrop the Boost Up the Boost
Actually, the ad manager at Mini left for VW and took away Mini's agency. That's why VW's advertising has gotten so much better.

reply to this comment
To post a comment for this story, you must first Login.

If you do not have an account, you will need to Register (It's Free!).

Most Recent Stories
Luxury Cars Starting To On The Repo Man's List More Frequently in 20082009 Nissan Sentra and Sentra SE-R Pricing AnnouncedLexus D1 Drift CarSOUND OFF: GM and Chrysler In Merger Talks, Is This Good Or Bad For The Industry?GMAC Limiting Car Loans Only To Applicants With Scores Above 700Four Volkswagen models awarded the best grade of "top safety pick" by the Insurance Institute for Highway SafetyNew Mitsubishi Lancer EVO X GSR Premium EditionMr. Norm’s Super Cuda prepares its 2008 SEMA debutAudi Q3 two years away, Q1 also in the pipelineClarkson: 2009 Cadillac CTS-V smashes the BMW M5GT-R production halted!Cerberus Sets It Sights Now On GMAC and GM. Could The Big Three Become Only Two?Are These New Diesels Here To Stay? Or Just Another Flash In The Pan?Seeing the 2010 Nissan 370Z - More PicturesGM To Schmooze The Fed For $5 Billion More To Stay Afloat2009 Mazda 6 GT-V6 ReviewTop Gear's Clarkson Involved In Head On CrashPorsche 997 V-GT Coupe by VorsteinerCar and Drivers Annual Lightning Lap around Virginia International-- See how your Favorite Cars Did!Honda S3000: Next S2000 may get 300-hp V6Audi R8 V10 and convertible will come in limited numbersFirst AMG hybrid supercar coming in 20102010 Hyundai Genesis Coupe Officially launched Acura says its NSX will be faster than the GTR2009 Audi A4 receives five-star rating at the NHTSA testsBangle Butt Is Gone On The New 7, But Is It Better?What Was The Most Disappointing New Vehicle Shown At The Paris Motor Show?Ford Planning to Sell Mazda!My response to Audi’s viral videoI Know We're A Car Site But Could 001 Have Spied Details Of The New MacBook's That No One Else Has?Video of F1 vs. M5GM and Chrysler Merging? Who Will Be The Next To Fall?Citroen C3 Picasso to Get New Micro-Hybrid SystemRenault Megane Coupe Caught Testing at the ‘RingNew Hyundai 310HP V6 Lambda RS EngineSpy Shots: Audi TT-RS RoadsterMazda planning to mass produce hydrogen rotary engineFiat eco:Drive launched in ParisFord’s New Collision Warning with Brake SupportU.K. debut for the Skoda Superb GreenlineVw Tiguan by Caractere2010 Bmw X1 to receive both AWD and RWD transmissionMaserati MC12, new “King of the Ring”No Credit and A Pending Economic Meltdown: The Current State of the Automotive Industry - Money Now Is The Object, How Will It Affect Your Next Purchase?Lotus Builds Track-Ready 2009 Exige Cup 260Capital One Cuts Off Dealer Financing For Inventory Purchases In New York And New JerseyToyota iQ will be badged as a Scion in the U.S.F1 boss’s daughter posses in a checkered flag for a causeNext-generation Mazda MX-5 could go hybrid or dieselToyota Says It Has Credit To Give, Just Fewer People Are Buying Their Cars