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Ferrari might be worth $15 billion, according to Chrysler and Fiat CEO Sergio Marchionne, but it is still not for sale, and never will be.

Marchionne, who is presiding over a day-long conference in Auburn Hills today to reveal the five-year strategic plan for Fiat and Chrysler, said Wall Street analysts continue to drastically underestimate the value of Ferrari.

He said Ferarri‘s value is easily double the $4.6 billion to $7.5 billion they have estimated. Nevertheless, he said the amount is immaterial because the supercar brand is not for sale.



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Marchionne Says Ferrari Is Worth $15 Billion And It Is Not For Sale

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