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At the very top of an official Maserati document that explains how and why the company aims to lift its sales fivefold to 75,000 units by 2018, there’s a bold new strapline that shows how this rejuvenated Italian marque believes it should be regarded. Maserati, which turns 100 today, claims it is “the absolute opposite of ordinary”.

As we sit in his bare office, surrounded by the hubbub of the Paris motor show, it occurs to me that this description could just as easily be applied to the company’s boss of the past six years, Harald Wester, as to the six-model Maserati range that he is constructing – because this softly spoken engineer breaks most of the rules that make a typical Italian car industry boss.
 



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