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Mazda Racks Up An 8.6% Sales Increase for June
Mazda North American
Operations (MNAO) today reported its best June since 2004 with U.S. sales
of 25,761, accounting for an 8.6 percent increase versus the same period
last year. Year-to-date sales of 152,683 are up 8.5 percent year-over-year.
Mazda Motor de Mexico (MMdM) continues its string of hot sales with
1,224 vehicles sold, more than double June 2006. On a year-to-date basis,
MMdM reported 7,503 total sales. Due to yesterday's Canadian holiday, Mazda
Canada, Inc. will report sales on July 4th.
"In spite of our small size, we've managed to make solid sales gains
while bucking the trend our much larger competitors have been following
toward ever deeper incentives," said Jim O'Sullivan, president and CEO of
MNAO.
Mazda's incentive spending is one of the lowest in the industry. With
no customer cash and only minimal lease and finance support, MAZDA3
celebrated its best-ever June since its 2003 launch with sales of 11,341
units, up 20 percent versus last year. In its fourth year of production,
the MAZDA3 remains a sales homerun for the company. Year-to-date, MAZDA3
sales are up 20.7 percent.
Mazda's CX-7 continues strong in the highly competitive crossover SUV
segment as it reported 4,103 units sold. Combined with the three-row,
seven-passenger CX-9 (itself selling 1,955 units in June), year-to-date
sales for Mazda's crossover SUVs total nearly 30,000 units.
With convertible driving season here, the MX-5 Miata reported its best
June since 2002 with sales of 1,608 units, up 1.5 percent year-over-year.
Available as both a soft-top and Power Retractable Hard Top model, the MX-5
Miata is the best-selling two-seat roadster of all time, with more than
850,000 sold since its 1989 launch.