Mercedes and BMW’s dominance of the U.
S. premium vehicle sector looks set to continue this year, and both of these German manufacturers will have plenty to brag about on their stands at the 2014 NAIAS Detroit car show.
Mercedes is unveiling its new C-Class sedan, which will compete with the BMW 3-series and Cadillac ATS. Other recent new vehicles like the top-of-the-range S class limousine and GLA AMG compact SUV will also be powerful sales magnets. BMW will launch the little 2-series coupe at the show, and a couple of souped-up versions of current cars — the M4 and M3.
In 2013, Mercedes won the crown as number one luxury-vehicle manufacturer in the U.S. with 334,324 sales, according to LMC Automotive, boosted by the new small CLA sedan launched at the Detroit show last year. Mercedes powered past BMW’s 309,280. BMW held the title the previous two years. Toyota’s Lexus was in 3rd place with 273,847. Lexus will unveil the RC-F at the show, a competitor to BMW’s M4 and Mercedes C63 AMG. General Motor’s Cadillac put in a creditable performance with sales of 182,543, led by the ATS, for fourth spot.