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Even as Mercedes-Benz aims to beat Lexus and come out on top of the sales race in the luxury brand segment, it won’t be doing anything “stupid” to achieve this.

Dietmar Exler, vice president of Mercedes-Benz Financial USA, said that there will be some programs but there won’t be any drastic measures such as adding sales incentives. Toyota Motor Corp.'s Lexus brand has been the No. 1 selling luxury brand in the US since 2000. However, the gap between Lexus and rivals Mercedes and BMW has narrowed as Toyota had to cope with the recall crisis.





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