World premiere on the Côte d'Azur: The luxury motor yacht "Arrow460–Granturismo" designed by Mercedes-Benz Style has embarked on its maiden voyage off the coast of Nice. The first example of this new yacht model is named "Mercedes", and true to the tradition of the name it founds a completely new boat concept. The 14-metre long, 706 kW (960 hp) "Silver Arrow of the Seas" combines the performance of Mercedes-Benz sports cars with unique innovations from the boat industry. The yacht has classic automobile proportions that bring the hallmark Mercedes design idiom of sensual purity onto the water in a highly emotional and dynamic form. The yacht also combines the advantages of an open boat with those of a hull cabin cruiser in unique fashion. Its crossover design offers the ultimate in variability, resulting in a boat that is equally suitable for day trips and overnight stays on board.
Mercedes-Benz Style also makes the modern luxury for which the brand is known tangible beyond the world of the automobile. Since 2010, Mercedes-Benz designers working with selected partners have been developing exclusive products which have transported the high quality standards and unmistakable design philosophy of sensual purity into other mobility and lifestyle areas.
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