If you haven't noticed the entire car business has been turned on its ear in the last 18 months because of the craziest economy ever and extremely finicky customers.
So they are ALL trying new things...even down to the slogan that defines the brand.
Here's the latest example from Mercedes-Benz.
But before we show you...QUICKLY tell us what the outgoing Mercedes slogan was?
Out of time!
Bet you couldn't tell us.
I consider myself a reasonably knowledgeable car guy and I didn't remember what it was.
Ultimate Driving Machine, Relentless Pursuit...all top of mind, but Mercedes brand message, not so much.
So in my opinion, its a good thing that they are debuting a new, hopefully more sticky tagline- 'The BEST or Nothing' in this new commercial.
See YouTube video posted here:
Tell us if you like the ad and the new tagline.
Does it fit them?
Is it sticky and memorable?
Will it be as recognizable over time like slogans like 'The Ultimate Driving Machine'?
And does the nostalgic setting in the commercial HELP or HURT your image of them.
By that I mean does it give the impression they are old fashioned and are talking to older people or does it impress the younger generation and educate them to all of the innovations they've been involved with?
And if it would have been up to you, what would you suggest the tagline should be that fits their brand best?
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