Mercedes-Benz told its U.
S. dealers they should expect fewer CLAs in 2014’s first half, after the new $29,900 coupe helped widen the automaker’s luxury-sales lead this year over Bayerische Motoren Werke AG (BMW)’s BMW.
The Daimler AG (DAI) unit in a Dec. 9 letter to dealers said it anticipates “tight inventories and low days supply” from February through June because of the car’s “overwhelming success” worldwide. The CLA’s plant is at full capacity, and output should support demand by July, according to the letter.
“This is our best launch in 20 years,” Steve Cannon, head of Mercedes’s U.S. sales, said yesterday in an e-mailed statement. “The CLA has been a phenomenal success right out of the gate.”