Following the demise of the standalone Maybach brand in 2013, the nameplate is being relaunched this year on the Mercedes-Maybach S-class, which is larger, more refined and more luxuriously equipped than the standard Mercedes-Benz S-class.
However, company bosses have now admitted that the Maybach name will be used as a sub-brand for more ultra-exclusive models, just as AMG is used as a sub-brand for performance cars.
“The theory is that we will do more Maybach models,” admitted Martin Hulder, project manager for the S-class. “But it will not be for all vehicles; any Maybach must make sense, because it is not just about putting an emblem on a car.
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