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Toyota US higher-ups are now patting their backs thanks to a thoroughly great sales month for the Tacoma. Compared to main competitor 2015 Chevrolet Colorado, the Toyota Tacoma outsold GM’s workhorse by a whopping 2.5 to 1. It’s an unbelievable result in a mid-size truck segment limited by the chicken tax and too-few choices.

 Those choices are Chevrolet Colorado, GMC Canyon, Toyota Tacoma, and aging Nissan Frontier. Now try to get your head around a chicken tax-free mid-size pickup truck segment - the choices list would extended with the Ford Ranger, Mazda BT-50, Toyota Hilux, Volkswagen Amarok, and Mitsubishi Triton. But that is fantasy, and this is a sales success story, so let’s get our feet back on the ground. At least for now.
 



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Mid-Sized Truck Smackdown: Toyota's Tacoma Currently Outselling Chevrolet's Colorado 2.5 To 1

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