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The Ford Mustang is currently the best-selling sports car in Germany and in many other European countries. Sales are so strong that allotments for official importers are usually sold out for the rest of the year and customers are flocking to gray importers, who offer cars at higher prices and without factory warranty.

What made Europeans go crazy for a pony car all of a sudden? Is something changing in European tastes, or is the new Mustang just that good? And why can’t other American cars make it in Europe?

Last month, Germany saw 780 Mustangs registrations. That’s enough to beat everything in the Sportwagen category, including bestsellers like the Audi TT, Mercedes-Benz SLC or any of the sporty Porsches. In my home country, Czech Republic, 44 were registered, beating luxury coupes like the Audi A5 and BMW 4-series, which are not considered “sportscars” in Germany.



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Mustang Has Cracked The Code For European Success - Can Other Automakers Replicate The Success?

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