SHARE THIS ARTICLE

Nissan's luxury division, Infiniti, is one of those companies that I look at its product portfolio — and I've got to be straightforward — and nothing appeals to me.

Not one single vehicle makes me say, "I've got to check that out." 

Years ago that was different, however, with vehicles like the I30, M45, G37 and FX. Especially, the G37. These cars turned people onto Infiniti.

Detroit Auto Show Photo Gallery




And numerous former Infiniti owners have come to me in the past 24 months saying that they've moved on from the marque because the cars don't speak to them anymore. Some went onto own German vehicles and others went to Lexus. 

I know for a fact a part of it has to do with the driving dynamics of their latest autos. That's because this is what my friends have specifically told me. And, I suspect, another part is that the designs aren't impactful enough. 

When you look at the latest concept though, it's a particularly interesting design that leaves you feeling something. It seems that's what some of the best-selling luxury products are doing these days. They're polarizing. 

So, I've got to ask: Is THIS what Infiniti needs to reconquest brands today?


The 2018 Detroit Auto Show photo galleries are sponsored by Lexus. 

Detroit Auto Show Photo Gallery






















































#NAIAS: Is The Infiniti Q Inspiration What The Brand Needs To Reconquest The Germans And Lexus?

About the Author

Agent00R

User Comments

cidflekken
TheSteve
TomM
fiftysix
MDarringer
wilfred
cidflekken
knowitall1985
222max
NewQ
LexSucks
MDarringer
TheSteve
MDarringer

Add your Comments

Images hosted in your AgentSpace can now be posted in the comments section using the following syntax (case matters): [img]IMAGE URL[/img]
Example: [img]http://agent001.myautospies.com/images/sample.jpg[/img]