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Japanese automakers are taking on the Detroit 3 and scrambling to expand their share of pickup truck sales in the United States, as record low gasoline prices curb demand for their once best-selling small and medium-sized sedans.

Soaring demand for SUVs and pickup trucks drove U.S. auto sales to a record high last year, as the lowest fuel prices in seven years prompted a shift from sedans and smaller cars to larger vehicles in the world's biggest auto market.

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#NAIAS: Japanese Automakers Preparing To Take Their Slice Of The American Truck Market

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