That headline may seem a bit funny, but if you check out the second part of Nissan's latest video underscoring why you should be excited for next week's reveal of the 2016 Titan, you'll understand. Essentially, what I am getting at is how Nissan is developing this vehicle from the ground up in The States.
That's probably a good idea too considering the North American market will be the dominant player here.
(NAIAS) Detroit Auto Show
Although a lot of you may wonder who is picking up a $50-60,000 full-size pick-up truck, the answer is a lot of consumers. The data reflects that as the all-new Ford F-150's luxury versions are flying off showroom floors. People can't get enough of them.
Nissan doesn't need to take on the likes of Ford, General Motors and RAM, it just needs a bite of the apple. From what we're seeing via the clip below, it's clear that the company is looking to bring a strong alternative to the market.
If you missed part 1 of the Truckumentary series, check it out via the link.
Stay tuned to AutoSpies for the latest, greatest breaking news before the Motor City's BIG event!
**The 2015 Detroit Auto Show (NAIAS) photo galleries are sponsored by Lexus
(NAIAS) Detroit Auto Show
Nissan is featuring Rich Miller, Director of Product Planning and TITAN Chief Product Specialist in the second installment in the multi-chapter TITAN "Truckumentary." This chapter, titled "The Quarterback," explores Rich's 20-plus year history working for Nissan and details his rural roots and upbringing in which pickup trucks featured prominently.