If there's one company that always does a good job preparing folks for what's to come at the upcoming auto show, it's Chrysler.
Most of the time they don't pull punches and are pretty straightforward with what it'll be delivering at the show. For the 2014 New York Auto Show it seems we'll all be getting a taste of the revamped Challenger and Charger.
When you think back to Chrysler's Dodge nameplate, these are two cars that need some TLC.
Though the Challenger is one of those cars that someone KNOWS they're going to buy it instantly — it's like love at first sight — the question lingers, at least to me: WHY would you get one with the all-new 2015 Ford Mustang and revamped for 2014 Chevrolet Camaro? I am hoping Chrysler did more than simply update the exterior and interior because, frankly, it needs something else to remain competitive aside from looks. Beauty fades.
The Charger will be interesting to see. That's because when it was launched it was a pretty good car out of the box. It was clearly developed after the bankruptcy whereas the Challenger was a pre-bankruptcy car. It shows. Now though the Charger is facing a TON of competition from all angles and it needs to be better prepared. This will be Dodge's answer.
BUT I have to ask since the company is revealing them on the SECOND day of the show: Do YOU care about these two debuts? The second days of auto shows is typically reserved for low volume automakers and aftermarket manufacturers. So, why would Chrysler choose to use the second day to promote its latest products?
Dodge's press release follows:
DODGE TO SET BIG APPLE AND CAR ENTHUSIASTS ABUZZ WITH REVEAL OF ITS TWO ICONIC MUSCLE CARS
Dodge is giving an early look at its new 2015 Dodge Challenger and the 2015 Dodge Charger, both of which will be revealed Thursday, April 17 at the New York Auto Show, just ahead of the Dodge brand's 100th anniversary this summer.
Inspired by the classic Dodge Challenger, the iconic muscle car is new from the inside out for 2015 and features a new powertrain combination that is sure to get enthusiasts "abuzz."
The world's most-successful, four-door muscle car – the 2015 Dodge Charger – will also take the stage at the Jacob Javits Center in New York. The new Charger receives a full-body makeover with nearly every single body panel being resculpted. The result? Check out the reveal in New York to see this sleeker, more modern appearance.
To see the new 2015 Dodge Challenger and Charger revealed live in New York at 11:30 a.m. EDT, go to www.dodge.com or watch the Livestream webcast.
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The 2014 New York Auto Show photo galleries are sponsored by Lexus.
2014 New York Auto Show Preview