Toyota Motor Corp.
’s Scion, struggling to boost sales with aged products, plans to replace three of its five U.S. nameplates over a two-year period starting in 2015.
The first of the three will be unveiled at the Los Angeles Auto Show in November, Scion Vice President Doug Murtha said in an interview today.
Murtha declined to describe the category or segment of the vehicles, but hinted at a possible direction: “From a segment context, Scion has always been about entry compact and subcompact, and that will remain our center of gravity,” he said.
“Would we be interested in other body styles? The answer is always yes. We may mix things up a bit as we find a new direction for the brand.”
Both the xB and xD hatchbacks are seven years into their current product cycle, in contrast to the 10-year-old brand’s initial promise of quick-change products that wouldn’t go stale.Read Article