Jaguar Land Rover has been killing it the past several years. Hit after hit, the Brits just keep coming back with the best products in years and great design. After sporting a rally cap for years, it seems that JLR is back in its groove.
Now if you were to think across the Land Rover portfolio, the last two vehicles to get all-new updates are the Freelander and the Discovery. We've seen a new Freelander testing but can't say the same for the Discovery. Since the company just updated it, we assume this all-new concept coming to the 2014 New York Auto Show will ultimately decide what direction the brand takes.
Though there's no way to tell what Land Rover has in store, from the shape it's outlining, it appears it will be a mixture of Evoque and the flagship. We're hoping it's a bit more differentiated though. Disco's have tended to be a bit more individualistic from its siblings over the years.
**Stay tuned for MORE news about the 2014 New York Auto Show!
Land Rover's press release follows:
LAND ROVER TO REVEAL NEW AGE OF DISCOVERY CONCEPT IN NEW YORK
• Discovery Vision Concept car to debut at the New York International Auto Show
• New concept will showcase the design and technology vision for a future new family of Discovery vehicles
• Pioneering technology from Jaguar Land Rover's Advanced Research will be previewed for the first time
(MAHWAH, N.J.) – Land Rover will debut its vision for a new family of premium SUVs at the 2014 New York International Auto Show.
The Discovery Vision Concept car will showcase the essence of a future family of SUVs built on Land Rover's key principles of emotive design, unrivalled capability and ultimate versatility.
Gerry McGovern, Design Director and Chief Creative Officer for Land Rover commented, "Discovery has been pivotal in helping to build the foundations of the Land Rover brand. It is admired all over the world and loved by its strong customer base. We have created the Vision Concept to share the essence of Land Rover's new age of Discovery and to debut a new, compelling, relevant design direction that connects on an emotional level with customers of today and tomorrow."
Follow the excitement as the story continues to unfold over the next two weeks on Land Rover's Facebook, Twitter and Instagram pages and join the conversation using #ReadyToDiscover.