New Hyundai Genesis To Cross The $40,000 Price Point-Would YOU Pay $40G's For A Hyundai?

NO.

— Tour18 (View Profile)

Posted on 3/10/2008 1:12:32 PM | reply to this comment | Votes: 10   

Not a chance.

— ATrip (View Profile)

Posted on 3/10/2008 1:15:12 PM | reply to this comment | Votes: 3   

Uh... last time I checked, a fully loaded anything from Lexus or any of the germans didnt come close to being as low as $41,000.00 in this class segment let alone their lower class segments.

So if the price difference from the base model to the ultra high end model with all the bells and whistles is only 10 grand...I think Hyundai will do just fine.

Besides, how many people are going to buy the fully loaded option. More likely than not most people will fall in the 35-37k category, in which case you are getting one hell of a car for the price. Heck for 39-41k your still getting one hell of a deal.

Think of it this way. You can't get premium leather and expect to pay nothing for it. Hyundai went upscale and so their prices have to reflect some increase. They aren't making cars to lose money. Also if they want to be taken seriously by the high end market, their prices can't be total bargain basement, or the would lose that air of exellence that BMW and MB have no problem charing 20grand extra for.

— Spectator (View Profile)

Posted on 3/10/2008 1:39:26 PM | reply to this comment | Votes: 7   

I can get all these options in a loaded Lexus IS350 which goes 0-60 in 5.6 seconds for the same price....SO the answer is NO!

— silver1 (View Profile)

Posted on 3/10/2008 1:42:52 PM | reply to this comment | Votes: -9   

If you need a certain badge to make you feel good about the purchase, then no.

If the actual car means more than what your neighbors or people on a message board think, then maybe.

If you really love the Genesis, then yes.

— answer (View Profile)

Posted on 3/10/2008 1:44:48 PM | reply to this comment | Votes: 7   

I think MB, Infiniti, BMW, and Lexus didn't worry to begin with. Buyers of this Hyundai are not really cross-shopping the top car choices like an S-Class or 7-Series. It's Cadillac, Acura, Lincoln, Saab, and Volvo that should worry. They have more cars in that price range and size that will find it difficult to compete with this Hyundai. I don't think it has the pull of a lux brand, but it will do well.

— IVANURI97 (View Profile)

Posted on 3/10/2008 1:47:26 PM | reply to this comment | Votes: 15   

Toyota can do that. Nissan can do that. VW can do that. Hyuandai needs to establish itself as non ecomny brand first then try and compete with cars like the maxima and avalon. They need to ease themselves into that market before trying to go straight to the top at a price like that. They should let it maybe may in the 30's. Mid 30's like 36...maybe 38 but thats pushing it.

— 0to60 (View Profile)

Posted on 3/10/2008 1:52:36 PM | reply to this comment | Votes: 3   

Yes I would and probably will come this summer. Your are talking about a rwd vehicle with several lux features that I am looking for in a car. My wifes nearly fully loaded Ultra package ES 350 was about 47 thousand and it still had a few features like satellite radio that did not come with it at the time. This was two years ago so the packages may have changed. No I dont expect folks to cross shop an S class or a 7 series but a ES350 or Acura TL yes. As much as I love Lincoln nobody is cross shopping them with any real luxury cars anymore its more like Chrysler that they are getting compared too. Which aint what it used to be either. The Genesis is on my short list of cars to drive and maybe buy this summer so I look forward to it. Just in case any body is wondering whats on my list there are 3 cars and 3 CUV's. They are the Enclave, Varacruz, and Q7. The M35,MKS, and the Genesis. As you can see they vary much in price from about 50 for a V6 model of the Q7 and M35 to the low 40's for everything else.

— NItePhire (View Profile)

Posted on 3/10/2008 2:10:25 PM | reply to this comment | Votes: 2   

It's interested how people get soooo angry about a car badge. (BTW... answer +1)Did the car company do somthing to you personally to make you hate everything they do?

Honestly, where does this psychosis come from. How is this deep seated hate, for somthing that has absolutly no impact on you whatsoever, born.

If you like the vehicle you drive, congratulations. I'm sure it means everything to you. Just like one's child these things have a special meaning to everyone. However you don't go around badmouthing your friends child for no reason. You congratulate them and tell them "Welcome to the club".

So to hate a Korean automotive company for producing a product with the look and amenaties that many modern consumers want at a lower price than what most of the market produces it at, is similar to saying "You are a poor lowerclass family, how dare you give birth to a beautiful child." instead of "Oh my what a beautiful child, you have truly been blessed."

IMHO Hyundai has "truly been blessed".

— Spectator (View Profile)

Posted on 3/10/2008 2:12:01 PM | reply to this comment | Votes: 5   

weird,a standard packaged 6 cylinder is only 10K cheaper. thats not that big of a difference

— LexusKindaGuy12 (View Profile)

Posted on 3/10/2008 2:14:29 PM | reply to this comment | Votes: -1   

Sheesh....you can get a fully loaded Infiniti G37 6mt coupe for just a little more.

— Bmw8ter (View Profile)

Posted on 3/10/2008 2:17:05 PM | reply to this comment | Votes: 1   

I'd choose this any day over the Acura RL

— SHOWTIME (View Profile)

Posted on 3/10/2008 2:24:39 PM | reply to this comment | Votes: 1   

Should have come up with a different name plate at this price point.

— theoptimisticpessimist (View Profile)

Posted on 3/10/2008 2:28:52 PM | reply to this comment | Votes: 2   

An equally equipped 300C(probably its closest competitor) is about the same price so I see no problems with its pricing. Judging from the Genesis I sat in at the Chicago auto show, $41,000 is OK. Its got all the power and technology of a car costing $10-15k more than that. You just have to get past the stigma of it being a Hyundai which, for a lot people, seems quite hard.

— PlanB (View Profile)

Posted on 3/10/2008 2:49:48 PM | reply to this comment | Votes: 5   

Hyundai is taking the Lexus approach to breaking into the Premium market. Lexus started with a flagship, and the original LS400 could be bought new for less than 40K but its inital quality was top notch, you got everything offered in a premium German model for thousands less. Soon after, I remember used LS400s were selling for above the original MSRP and the price of a new LS400 shot up. Buyers in this segment want quality materials, top notch fit and finish, and extremely low NVH. If the Genesis falls short in any one of these categories, a premium buyer will pay the extra 20-30K and get the Benz/Bimmer/Audi/Lexus (it saddens me to leave out the Q45 but they are a prime example of a premium brand that didn't go all out and lost all credibility in the premium full size segment). Resale value is also key, Poor fit and finish = poor resale and certain death in the premium market. I agree that Volvo, Acura and to a lesser extent Cadillac since they are definitely getting better every time out should be very afraid, you can get a 2005-2006 version of their flagship sedans for a fraction of original MSRP.



Stone

— stone (View Profile)

Posted on 3/10/2008 2:55:51 PM | reply to this comment | Votes: 1   

Do people realize that a VW Passat (with 6 cylinders and 100HP less than the Genesis), AWD and optional NAV/6 CD changer is just over $40k?

Or that a BASE Volvo S80 with 3.2 V6 (with 235HP) is $40k (down almost 150HP)? Or that a BASE V8 with 311HP is $50k and with a few options is over $55k?

The car that will suffer the most IMO is going to be the vastly uglier V6 Acura RL that is $10k more than the Genesis comparably equipped (and almost 100hp down).


Of course power and gadgets are not all that is needed to make a decent car or brand. However if I was in the market for one of the Tier 2 brands and cars I just listed I might look hard at the fully loaded Hyundai V8 Genesis in order to save $10k-$15k.

— pelucidor (View Profile)

Posted on 3/10/2008 3:17:26 PM | reply to this comment | Votes: 4   

HELL NO. Even $25k is too much for a Hyundai. I would buy a real car used before i would even think about setting foot on a stinking Hyundai dealership lot for a new car. That's at every price point.

For $25k i would much rather have a used Maxima than any Hyundai.

For $30k i would rather have a used 5-series or E-class (or even a Lexus GS or Infiniti M) instead of a Hyundai.

If i ever have to drive a Hyundai or wear Payless shoes, then I'll know that something has gone horribly wrong in my life.

— pushrod27 (View Profile)

Posted on 3/10/2008 3:28:00 PM | reply to this comment | Votes: -4   

Would YOU Pay $40G's For A Hyundai?

Not no, but hell no!!!

I'll bet Liberal New York Governor Eliot Spitzer would ;-)

— EL34 (View Profile)

Posted on 3/10/2008 3:34:58 PM | reply to this comment | Votes: -4   

I think Silver1 is a little off here.

A base IS350 RWD runs you $36,770 after destination and handling. The cheapest available package for the car is $7,121 and tops at $8,149. So you are looking at a price of $43,891 to $44,919. In the base Lexus you do not get HID headlamps, leather, adaptive headlight, navigation, heated seats, and all those others.

I would say for 31-40k is not a bad price for the car. Let's not forget it's their new flagship and for 40k you could not get an Avalon or a Maxima with all of those options.

I also see this as a new venture since Hyundai is possibly contemplating creating their own luxury brand. Genesis is a great name for a car as well.

Personally I think it will do very well, especially given today's market with the ever shrinking dollar. People who want some nice appointments but don't want or can't spend 50k plus, may think twice about this car.

Hyundai has come a long way in their history and I feel they don't get enough credit. I have yet to own one, but heck, even my sister in laws last car, her 99 Hyundai Accent drove perfectly and issue free for well over 100,000 miles. The transmission on the 5 speed was still good too. It gave them less problems than their current 03 Accord LE does, thats for sure.

They still have some time before they are direct competitors with Toyota, Honda, Nissan. But just like Mazda, they are making those gaps smaller in large jumps instead of tiny steps.

— Whelan (View Profile)

Posted on 3/10/2008 3:49:02 PM | reply to this comment | Votes: 3   

It all depends if it is a GOOD VALUE! If Hyundai comes out with a car that has more standard features and basically the same performance as a car that costs thousands more then it will sell.

If Hyundai is hoping to charge just becuase the car looks descent then it will be a DUD.

— Porschinator (View Profile)

Posted on 3/10/2008 3:55:05 PM | reply to this comment | Votes: 0   

I was about to say no way.. but then i cheked their site..
CHECK OUT THE INTERIOR. ITS AMAZING..
so i mean i guess id spend at most 35 grand.. but thats it
also.. the exteriros pretty cool.. and the front doesnt have the hyundai badge

— Cars1994 (View Profile)

Posted on 3/10/2008 4:29:47 PM | reply to this comment | Votes: 2   

I would have originally said no but how long will the current luxury or near luxury price segment stay at 40 grand? Until Audi and VW build a factory in the US they will be hard pressed to keep prices at 40 grand for a fully loaded Passat or and Audi A4. Right now the Euro is about 1.55 to the dollar and rising.So 40 grand for a V8 and fairly large car and well constructed interior is not so far fetched anymore.In fact I would call it a good value.

— mini22 (View Profile)

Posted on 3/10/2008 5:11:46 PM | reply to this comment | Votes: 1   

If you would buy a Hyundai, then you would probably also buy:

Payless shoes
Taurus handguns
Vizio TVs
Murry's meats
Wal-Mart tires made in China
Banker's Club vodka (in a plastic bottle!)
Any food or beverage product, larger than a single serving that is sold in a dollar store.
Fake Ipods (Or a Zune, just as pathetic)

I'm sure there are more offensive products, but i am a very discriminating consumer, so i'm not familiar with many.

There is nothing wrong with sticking to a name that you trust, even if it costs a little more.

— pushrod27 (View Profile)

Posted on 3/10/2008 5:19:35 PM | reply to this comment | Votes: -4   

Many seem to forget that Lexus is not its own manufacturer like BMW and Mercedes. Lexus exists in the United States due to the fact that the market is saturated with Toyotas and in order to bring more product to market, a new brand needed to be created. Ever notice that the Lexus brand does not exist in its home country of Japan...Many weathly Japanese seem to prefer to spend their money on BMW, Mercedes and Land Rover...MMM, makes you wonder...

— Gotham2112 (View Profile)

Posted on 3/10/2008 6:36:34 PM | reply to this comment | Votes: 2   

Hyundais need to be 25% less than the competition at least because they are not as good. I got talked into the big Hyudnai Azera at Hertz because I usually get an Avalon and WOW the Azera is a piece of junk. Hyundais and Kias are so mediocre even if the reliability has improved.

— lyonboy (View Profile)

Posted on 3/10/2008 6:38:21 PM | reply to this comment | Votes: 0   

Well I think that I will be able to get the genesis without the technology package or any other optional extra for it's basic price of about 30 grand. Really I'll just order my car and will have to wait two month for delivery, but fine with me if i can buy the genesis at 30 grand.

— farabira1 (View Profile)

Posted on 3/10/2008 8:21:48 PM | reply to this comment | Votes: 0   

Breaking the $40k price barrier with a Hyundai would be just like VW entering $65k territory with the Phaeton!
No one will care if Hyundai knocks it out of the park with quality and refinement -- to the consumer, it will just be a Hyundai.

I still love the car and what Hyundai is doing, but unfortunately for them, there is a limit right now.

— Bored (View Profile)

Posted on 3/10/2008 8:30:35 PM | reply to this comment | Votes: 0   

Can somebody let me know where I can get a FULLY loaded IS350 for $42k. I'll be there to sign the papers. Last time I looked it was going to be in the low $50's.

— hitec (View Profile)

Posted on 3/10/2008 8:33:43 PM | reply to this comment | Votes: 4   

i don't

— pushrod27 (View Profile)

Posted on 3/10/2008 8:48:42 PM | reply to this comment | Votes: -8   

i would pay $40,000 for a hyundai if the year was 2080.

but 2008 i think $15,000 is right price for hyundai

— iamdabest1 (View Profile)

Posted on 3/10/2008 9:17:25 PM | reply to this comment | Votes: -1   

i wouldnt want a car like this but by no means is that a bad price, hell a Maxima, or Avalon is priced in this same league, and i wouldnt think twice about either. the Lucerne is also priced the same. so 40,000 for a Maxima im sorry is just as rediculous, people were saying who would buy a luxury toyota 10 years ago now look at Lexus, the same for Infiniti they were on the brink of irrelevance in the market so a 40,000 car of these specs sounds about right

— bmwdrvr (View Profile)

Posted on 3/10/2008 9:42:08 PM | reply to this comment | Votes: 2   

Any idiot that compares a Hyundai and a Lexus or even some high-end Toyota needs to be shot.

There are huge difference between a Lexus and a Hyundai. Lexus is one of the most respected company in the world if not most envied, period.

Some of you are facing a serious dillima, being brainwashed with Yugos, bmw, Mercedes, Trabant etc...

— Homer008 (View Profile)

Posted on 3/10/2008 9:55:04 PM | reply to this comment | Votes: -1   

You get a big, powerful, decent looking (inside and out) Hyundai for 40,000 in the Genesis. Not bad at all. It's stupid to say that you shouldn't buy a brand X car because it costs XX,000. You are buying a car and not the badge that it came from.

The silliest (but it will probably happen) is some writer saying that the Genesis is pretty good, BUT that you can buy a BMW 3 series for this price instead.

— chewy (View Profile)

Posted on 3/10/2008 10:19:32 PM | reply to this comment | Votes: 3   

Well Hyundai is becoming a more luxurious brand as they build. I would rather buy a Beemer for this much though( Like a 325xi). This car is similar to other luxury cars in some ways. Like Toyota has Lexus, Honda has Acura., Nissan has Infiniti and Hyundai is Hyundai. Hyundai isn't two brands. They are making themselves like the other luxury competition. It's smart because they can say the luxury is just in one brand. Instead of having two. I see many people adjusting to Hyundai's "newer look" because they didn't get a lot of attention before and now when Im at auto shows I see a lot of people coming to heck out their vehicles and I hear them say they like them. I think the Genesis will be a great car.

— asiancars233 (View Profile)

Posted on 3/10/2008 10:36:32 PM | reply to this comment | Votes: -1   

I also think their testing to see if people will pay that much and if they do that will boost that "luxury" reputation. If it doesn't I expect a HUGE price drop.

— asiancars233 (View Profile)

Posted on 3/10/2008 10:38:37 PM | reply to this comment | Votes: 0   

I wouldn't pay $10k for a Hyundai so why in the world would I pay $40k+?

— lexusis350 (View Profile)

Posted on 3/10/2008 11:54:18 PM | reply to this comment | Votes: 3   

Hey silver1 if you bother to have a serious look into that list,

Lexicon audio is the one loaded for Rolls-Royce.

I really dont know which car will come with V8 375 horse power, DIS (sort of i-drive system in BMW), adaptive HID and so on....at around 40K.

Once you free from your predeterminism, you'll find this may be a real, i mean reasonable choice..

Go and check it out with your google, lol.

— 4yxdent (View Profile)

Posted on 3/11/2008 4:21:05 AM | reply to this comment | Votes: 2   

yes i would over any bmw.....

— c36amg (View Profile)

Posted on 3/11/2008 5:10:43 AM | reply to this comment | Votes: 2   

Just like Toyota they used fake woods when they first started. It's more economical....

— Agent63 (View Profile)

Posted on 3/11/2008 6:35:18 AM | reply to this comment | Votes: 2   

I think Hyundai will be stealing a lot of sales from Chrysler over the 300.
And 40g might seem high, but i think people will go for it

— MKIIIdb (View Profile)

Posted on 3/11/2008 11:52:53 AM | reply to this comment | Votes: 2   

$40k won't get you today what $4ok got you 7 years ago. In 2000, I got a reasonably loaded X5 3.0 (sans park distance and navigation) for $45k. That same trim X5 today goes for about $55-60k. Today a Camry could cost you $30k. That used to be an $18k car.

So when you ask would you pay $40k for a hyundai you have to consider what other new car could you get for that price. That doesn't really answer the question but from a price stand point it offers some perspective. The buying decision is made on what a car means to its buyer. If this is your first $40k car purchase, you'd be hard pressed to buy a Hyundai because you expect to either be looked at a certain way because you "spent" $40k on a car or you have certain expectations that might not be met by a hyuundai - much less ahyundai that cost $40k.

You have to have the mindset that you are comfortable with who you are and your position in society. You want a car that gives you creature comforts but you don't want to spend $60k for the BMW, Merc, Audi, Lexus, etc. I also think the buyer if this can afford any of those cars, has probably owned one before and now has different priorities.

— vman1013 (View Profile)

Posted on 3/11/2008 3:59:16 PM | reply to this comment | Votes: 3   

Meh. Gimme a used LS at the same price point.

Or better yet, lease a new one.

— Namor666 (View Profile)

Posted on 3/13/2008 6:46:06 PM | reply to this comment | Votes: 0