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Those who’ve been in the auto industry long enough can appreciate the fact that after a while, all marketing ideas and campaigns start to look alike.

That notion isn’t lost on Fred Diaz, Nissan North America’s vice president-sales and marketing operations in the U.S.

When tasked this year with filling the vice president-marketing, communications and media role at the Nissan brand, Diaz was looking for a change from the “same ol’, same ol’…things that we’ve seen in the U.S. automotive business for umpteen years,” he tells media here at a recent ’15 Murano preview.



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