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The market for large, front-wheel-drive sedans has cooled significantly since the glory days of the 1980s and 1990s, but that decline, largely brought about by bigger, better-appointed midsize sedans, isn’t giving Nissan second thoughts about staying in the segment.

The next-generation Maxima’s debut next year in the U.S. is “a no-brainer,” a top Nissan executive says.

“Maxima is a big (profit) driver for us in North America, but probably more importantly it is one of the key drivers to the brand, so it was never really a debate (whether to do another Maxima),” Andy Palmer, executive vice president-Nissan, tells WardsAuto in an interview here.



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