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This year at the 2015 New York Auto Show (NYIAS), Lexus unveiled its all-new 2016 RX sport-utility vehicle. For several generations, the RX has rocked luxury SUV buyers' worlds. For many it was the perfect mix of good pricing, reliability, luxury and a nice looking ride.

Now with a far more aggressive look that's more in line with the likes of the NX SUV, Lexus is definitely taking a walk on the wild side. But if you haven't noticed, the NX is selling like hot cakes. Although there's a vocal cry from people questioning its looks, buyers are lining up and Toyota is quite happy.

Whether or not it looks the part is merely a side note at this stage. We know a lot of people are going to want an RX. What actually matters, however, is how much it will cost. The latest news is telling us that Lexus has priced the all-new RX at $41,900*.

*This price does NOT include title, taxes or fees.

Clearly, the RX's pricing matches its aggressive styling.

If you want to add all-wheel drive to the RX, you'll be plopping down another $1,400 on top of that base price.

Having said all that, what do YOU think, Spies? Is the RX's aggressive pricing strategy going to net it some serious sales numbers?


Lexus quietly released its 2016 model year pricing on its full lineup this week, including the redesigned RX crossover and its first-ever trio of turbocharged cars.

The 2016 RX350 will start at $42,840, a $930 increase over the third-generation model. Adding all-wheel-drive to this V-6 RX will run another $1,400.

At the top of the RX line is the new 450h F-Sport iteration, which starts at $57,985. Based on the success of the F-Sport throughout its lineup, Lexus made the combination of its hybrid RX and F-Sport package available for the first time in 2016.

All prices include a $940 destination charge.

The moves could be key for Lexus in the cutthroat U.S. luxury segment.



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OFFICIAL: The 2016 Lexus RX Gets PRICED! Is Its Pricing Aggressive Enough To Get YOUR Attention?

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