Tesla CEO Elon Musk is unapologetically bashful of the competition, but the latest diatribe from the company comes not from the outspoken head, but rather from its chief designer, Franz von Holzhausen.
von Holzhausen seems to have a distaste for the BMW i3, which he says is more like an IKEA piece of furniture in the way it is designed. Speaking with German magazine Autobild, he pegged the boxy electric hatchback as “the myth of the Ultimate Driving Machine,” as it does not meet the “basic standards of the brand.” He likes the car’s modern interior, but says the exterior looks funky and unconventional, an unnecessary choice considering that the proportions provided by electric powertrains are unique enough.
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