If you tuned into last night's Oscars, you were sure to be confronted with some controversy. It seemed as though the event was set up for such a thing. Considering it's just an event where worshipped celebrities are cherished for playing characters, it seems a bit ridiculous for them to provide social commentary. But, I digress.
Cadillac who is still attempting to rebrand the company as an innovator and a chic nameplate turned to some particularly interesting and thought-provoking individuals in its spot "Don't you dare."
While we hear some lines from folks like a teenage chef, a expert on prosthetics and a biotech venture capitalist, it seems that Cadillac is swinging for the fences. It's a pretty good spot. But then the ad ends with the all-new CT6 and it, more or less, leaves me wondering if this ad really syncs up with Cadillac and where it is today.
That said, what say you, Spies? Is the all-new Cadillac ad a STUD or a DUD?
Only those who dare drive the world forward. Those few who possess the vision to see what can be, the self-belief to take on those challenges, and the motivation to make it happen. At Cadillac we celebrate and are inspired by their achievements. #DareGreatly