As the global, societal trend towards personalization continues to grow and gain speed, automakers have had to adapt to this change.
The earlier trendsetters, like BMW's Individual program, started something new and, at first, likely suffered a bit of pain.
That's because when you give folks all the possibilities in the world, they spec out a vehicle and they're not happy how it translates into reality when its sitting in front of them, you're talking about a bit of a problem. Dealers now have a vehicle in stock that is VERY personalized and you've got an unhappy customer.
Now that the special programs have become more hardened, we're seeing companies spread the joy. Now BMW's offering many more Individual products with their unique color and trim schemes. And if you follow BMW's Instagram account, this week you would have seen the Bavarians tease the M3 and M4 sporting some seriously nice combinations.
The M4 imagined below features a Frozen White — matte — exterior and a full leather, peanut butter colored interior. Note the contrasting, white stitch on the armrest and dash.
The M3 brought to life below features an Azurite Black exterior — glossy — and a full leather, Amaro interior accented with wood trim.
That said, WHICH would YOU prefer from the below? Any specific BMW Individual color combination YOU have in mind?
2015 BMW M3 and M4