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Whether you're talking vehicle sales, revenue or profits, Porsche is booming.

Strong global demand has Volkswagen Group's sports car brand on course to top its goal of 200,000 annual vehicle sales this year or next -- well ahead of its 2018 deadline.

But the sales surge has some industry watchers worried that Porsche's parent is placing too much emphasis on volume. That could rob the brand of its exclusivity and increase the danger of quality problems.

So far these aren't pressing issues at Porsche, which has been an absolute steal for VW Group since VW paid 8.4 billion euros ($11.2 billion) for the equity while shouldering another $3.3 billion in debt. Porsche made $935 million in operating profit in the first quarter alone.



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Porsche Is Booming - But Should They Be Focusing On Volume Or Exclusivity?

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