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The Ram brand is one of the greatest assets that Fiat Chrysler Automobiles has – it caters for the rejuvenated American love of pickup trucks. But expanding the lineup of the niche brand is something else entirely.

According to the division’s leader, Bob Hegbloom, the numbers are not fitting to make a midsize pickup truck offering viable for mass-production – with the primary concern being the associated costs with upcoming targets for the US-wide average fuel economy. General Motors recently decided to take another swing at the segment the Detroit three abandoned to the Japanese automakers with the new Chevrolet Colorado and GMC Canyon.
 



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RAM Claims A New Midsized Pickup Will Be Too Expensive To Produce

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