Word on the street is that Audi will be undergoing a new design direction. According to some insiders that are in the loop, the whole "same sausage, different size" concept is over.
Well, I wonder how this will go down. I mean, if you look back Audi's of the 1990s and 2000s have been following that template. And now that the brand's made a huge comeback and continues to grow market share, is this the wisest move?
Not to mention the cars do look...damn good.
This appears to be just the start of the change, so keep an eye out for concepts in the next 12 months, perhaps longer, that will reflect this new direction — if it is, in fact, true.
**Special thanks to GermanNut for the tip
...Triggered by Egger, as well as R&D chief Wolfgang Dürheimer, the company’s award-winning design strategy is under review. Audi has recently come under considerable, perhaps exaggerated, criticism for the visual similarities between its different model lines. When speaking with Egger at the New York auto show, he assured Car and Driver that the time of “scalable design” is over...
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