With the majority of this week’s industry news occurring at the Frankfurt auto show, Honda pulls attention back to the U.S. by unwrapping the next-generation Civic sedan tonight in Los Angeles.“In the end we feel that we delivered what is fundamentally the very best car not only in its class, it’s a Civic that sets its sights on the world’s best segments,” John Mendel, executive vice president-American Honda, tells media here in Detroit this afternoon at a pre-L.A. unveil press briefing.
Mendel is referring to the fact the Civic sedan and coupe’s North American R&D team – the first North American R&D team ever to lead a Civic redesign – benchmarked not only other vehicles in the car’s class in the U.S., but models of its size around the world.
Honda is billing the 10th-gen Civic as its first global Civic, with the compact for the first time using the same platform around the world, at least since Honda began assembly of its C-car outside Japan.
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