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Volvo, which is best known for SUVs and station wagons, takes aim at the premium large sedan segment with its new S90.

The Swedish brand released pictures and details of its new flagship sedan at a press event here today.

"With the launch of the XC90 we made a clear statement of intent. We are now clearly and firmly in the game," Volvo CEO Hakan Samuelsson said in a press statement. "With $11 billion of investment over the past five years we have not only reimagined what Volvo Cars can be – we are now delivering on our promise of a resurgent and relevant Volvo Cars brand."

The S90 will compete against cars such as the BMW 5 series and Mercedes-Benz E class.



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Really? Volvo Plans To Put A Dagger In The Heart Of Premium Market With New S90

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