Energy drinks giant Red Bull has spent more than $1.
2 billion on its flagship Formula One auto racing team over the past decade according to new research.
However, its investment could be in jeopardy over a row about new engine regulations which is engulfing the race series.
Red Bull has been involved with F1 for nearly 20 years. Initially it was a sponsor and part-owner of the Sauber team and then became a sponsor of its struggling rival Jaguar. Red Bull’s connection with F1 began to accelerate in November 2004 when it bought the UK-based Jaguar outfit from Ford for $1. At the time there were concerns that it was doing this to promote its products and not to win races. It couldn’t have been much further from the truth.