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Report: Hyundai Genesis to produce 380 hp - hoping to take on Lexus LS
According to the folks over at HyundaiExchange.com, Hyundai’s R&D head Hyun-Soon Lee says that the 4.6 liter V8 engine used in the upcoming Huyndai Genesis will produce up to 380 horsepower. Lee, spoke to a group of South Korean business executives at a conference about the upcoming luxury sedan.

Hyundai has said that it hopes to aim the Genesis at the Lexus LS-level of luxury while keeping pricing towards the Chrysler 300C...
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Report: Hyundai Genesis to produce 380 hp - hoping to take on Lexus LS



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HyundaiHyundai - 8/28/2007 12:36:03 PM
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I am a huge Lexus fan, and I don't discredit this car for a second!

I never liked Hyundai, but they are making some really good moves lately.

I like the way this car looks, and I am sure that it will be a success for them.


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kpaxxkpaxx - 8/28/2007 3:32:04 PM
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CU and JD mean SFA, quoting these numbers will not convince me and a lot of other people.

Just as Micheal Karesh at Truedelta he has lots of reasons why these numbers are meaningless.


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S4cabriofoxoneS4cabriofoxone - 8/28/2007 6:31:55 PMView My AgentSpace
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houston, that's exactly what Mercedes fans were saying when the Lexus LS400 was introduced. Hypocrite!

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TheHoovTheHoov - 8/28/2007 7:37:41 PM
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I should preface my comments by letting you know that I am a MB dealer and agree with S4cabriofoxone: Lexus showed in 1989 that Hyundai's Genesis strategy is a sound one. Will the car be a true Lexus (or MB or BMW) equal? Likely not. But at such a significant price advantage, it will be successful... and it will reposition the brand. I also believe that Lexus is in for a little bit of a tumble, anyway. Despite what Consumer Reports says about past quality, CURRENT quality is NOT the equal of MB CURRENT quality - these days there is a HUGE gulf between the LS and the S-Class. Lexus is buying back a bunch of the new LS's due to poor quality and technical issues. Having gone though this with MB 4-5 years ago, I can tell you that recovery takes time and is painful. Oh, they'll be back, but they will lose some following. And Hyundai may just win some of it.

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david999david999 - 8/28/2007 9:27:09 PM
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Sure, Mercedes quality is better than Lexus. This from a Mercedes dealer.
I will stick with Consumer Reports on that one.


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SevorbeupstryIsBackSevorbeupstryIsBack - 8/29/2007 6:04:52 AM
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"SO I GIVE NO SATIFISCATION TO HYUNDAI.....IT JUST MAKES ME SO MAD WHEN SOMEONE COPIES ANOTHER CAR AUTO MAKER LIKE THIS AND GETS AWAY WITH IT."

This is just too funny. The irony!


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EnnNorakEnnNorak - 8/29/2007 11:49:34 AM
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I'm so happy that this car will be available as it fits my requirements and I don't want to buy a Lexus and have everyone laugh at me for paying thousands extra just to get the Lexus "L" on the grille. My wife wants a small SUV and so far only the Tribeca has met our requirements. I hope she falls in love with the Hyundai Genesis and that will be the end of my new vehicle search.

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kpaxxkpaxx - 8/28/2007 10:29:47 AM
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I'm sure hyundai can pull it off. I guess that is why toyota is scared of hyundai and trying to buy hyundai factories.

This will really devalue the LS!


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HyundaiHyundai - 8/28/2007 12:39:16 PM
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The LS is not cut-rate.

I am not assuming this will be cut-rate, but that is what YOU are implying.

The LS has the best engineered assembly in its class, and the industry.

What is your problem? I have never seen you ever look a debate in its eyes and back it up with anything other than half-truths twisted with bias or straight-up lies



CzelinskiCzelinski - 8/28/2007 10:32:45 AM
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I do infact prefer the look of it to the LS in all honesty. I just hope they can make it as refined, then Toyota/Lexus really will need to consider their business plans.

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HyundaiHyundai - 8/28/2007 12:41:09 PM
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As a big Lexus fan, I sure hope that you are right.

The more that Lexus feels the heat, the more they will be moving to up their ante, and vice-versa from Hyundai.

The more the competition, the better for the industry, which is probably why quality is improving around the board.



HyundaiHyundai - 8/28/2007 12:41:31 PM
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As a big Lexus fan, I sure hope that you are right.

The more that Lexus feels the heat, the more they will be moving to up their ante, and vice-versa from Hyundai.

The more the competition, the better for the industry (and most importantly, US), which is probably why quality is improving around the board.



sold2earlysold2early - 8/28/2007 10:49:30 AM
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It's amazing how far Hyundai has come in such a relatively short time.

I hope this succeeds and causes lots of pain and suffering for the competition.


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GTR35GTR35 - 8/28/2007 1:11:24 PMView My AgentSpace
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What competition?... Kia, VW.


Autoegr525Autoegr525 - 8/28/2007 10:59:33 AM
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The veracruz already took down the RX so don't say it can't happen

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david999david999 - 8/28/2007 1:24:40 PM
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Are you stoned?



EnnNorakEnnNorak - 8/29/2007 11:53:01 AM
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He is not stoned. The RX ain't what it used to be. The RX now uses a mini spare mounted under the vehicle whereit is exposed to winter mud and salt -- used to be a matching alloy wheel in a proper wheel well inside the vehicle.


david999david999 - 8/30/2007 10:06:09 PM
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The mini-spare gives the Verecruz the edge over the RX?



cbro980cbro980 - 8/31/2007 5:09:02 PM
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Is that your personal opinion or do you have any statistics to back it up? Probably personal opinion.


KingerKinger - 8/28/2007 11:01:51 AM
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That looks good, certainly will be interesting to see what this car is like. I doubt they'll be taking in Lexus with their first attempt but you've got to start somewhere.

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answeranswer - 8/28/2007 11:24:28 AMView My AgentSpace
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Weird how Lexus was launched as an alternative to the Germans, and now Hyundai is becoming an alternative to Lexus. I'm all for another luxury car without any inherent arrogance.

Circle of life.

Good job Hyundai. It wasn't that long ago the brand was a joke. That is a good example of turning a company around.


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david999david999 - 8/28/2007 1:32:35 PM
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"now Hyundai is becoming an alternative to Lexus."

How the hell is Hyundai an alternative to Lexus? They are in a totally differnt class of vehicle. The article posted says they would like to have quality close to Lexus LS, but with the price of a Chrysler 300. Which car company on earth does not want to have the level of quality Lexus does?



answeranswer - 8/28/2007 2:21:00 PMView My AgentSpace
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Please don't argue the "class" crap.

Lexus was able to go after the German lux makes by offering some similar vehicle traits, build quality, and unique content while at the same time undercutting the cost of entry.

Sounds like Hyundai is trying to do the same thing here.



david999david999 - 8/28/2007 4:01:02 PM
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Lexus vehicles are typically in the $40,000+ class. Where do Hyundais max out at? What are you talking about? From day one Lexus was an alternative to the premium German brands, whereas Hyundai played against Kia, Suzuki, VW, etc.



S4cabriofoxoneS4cabriofoxone - 8/28/2007 6:43:04 PMView My AgentSpace
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david, LEXUS DID NOT START THAT WAY. The 1990 LS400 was literally half the price of the S420, if I remember.

Hyundai is doing the same thing. And you are doing the same thing that the Mercedes fans did when the LS came out: using "prestige" as an excuse, denying Hyundai's current strength and saying they'll never reach Lexus's level. Well, the worst that happens is that Hyundai can't sell this car under their badge, and start a new brand, as Toyota did.




david999david999 - 8/28/2007 9:38:01 PM
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When Lexus started out, they did so as a Luxury Brand, not as a competitor to brands like VW or Suzuki. That was the whole idea behind the marque. They do not exist to compete againt vehicle classes that are better served by a Toyota vehicle.



enthusiastx11enthusiastx11 - 8/30/2007 3:21:34 AM
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when lexus started out they were a half-priced imitation of an S-class. isn't hyundai doing the same thing?

lexus even admitted that they took apart the 560SEL to learn how to build the LS.




enthusiastx11enthusiastx11 - 8/30/2007 3:23:16 AM
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david:

actually, most lexus start well under $40,000. the RX, ES and IS account for 75% of sales and all base in the thirties.



david999david999 - 8/30/2007 10:13:33 PM
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The same can be said about BMW's and Mercedes bread and butter vehicles.



mini22mini22 - 8/28/2007 11:49:09 AM
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Good effort by Hyundai. I do prefer the look of the Jaguar XF better.I also suspect it will handle better.However 380 HP is nothing to sneeeze at.

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S4cabriofoxoneS4cabriofoxone - 8/28/2007 6:46:06 PMView My AgentSpace
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What does this have to do with the Jaguar XF? They're targeting the LS.

Something that confuses me is where the Azera fits in: it is currently the Avalon/300/Sable competitor. If the Genesis is only a few thousand more but offers a ton more luxury, who wouldn't buy it? Or, the better question is: who would buy the Azera?



izfuneyizfuney - 8/28/2007 11:59:34 AM
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I think Hyundai is makign a big mistake with this venture. They have steadily lost ground to the japanese (toyota Honda) in the economical car dept. (Yaris, Fit, Scion Xd ,tc etc) as they have failed to keep the early lead they had with the elantra.
Further more, the micro car niche is under major attack in asian countries as Toyota and Honda (alongw ith Renault, GM ) are goign all out in small car production.

I feel they neeed to secure their base before trying to hit upmarket. Far from scaring Lexus, as much as some BMW trolls would like to dream about, they seem to have squandered the lead they had in the beginning part of this decade for small car manufacturing .


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david999david999 - 8/28/2007 1:34:13 PM
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Good points.



PlanBPlanB - 8/28/2007 12:39:55 PM
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Impressive if they pull this off. With the Genesis, Veracruz, Azera and Sonata, Hyundai is making some really good cars now.

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HyundaiHyundai - 8/28/2007 12:44:26 PM
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I couldn't care less for the Azera; it is ugly!

This Hyundai Genesis though is looking like a real beauty though!



S4cabriofoxoneS4cabriofoxone - 8/28/2007 6:48:31 PMView My AgentSpace
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I think the Azera is the best-looking car they've ever made: blows the Avalon out of the water. It certainly looks expensive.

If you've never been a Hyundai fan, what's with your name?



HyundaiHyundai - 8/28/2007 7:30:28 PM
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It makes me giggle when people say, "what do you know about cars, you are a Hyundai fan?".


david989david989 - 8/28/2007 1:02:48 PM
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The Germans have tried to take on the Lexus LS and failed miserably. What makes you think Hyundai can fare better? Nothing touches the Lexus LS. The closest thing to the LS is the Infiniti Q45.

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mikeydred20mikeydred20 - 8/28/2007 6:34:43 PM
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The closet thing to the LS was the Legend, the Q was always lagging behind.


S4cabriofoxoneS4cabriofoxone - 8/28/2007 6:51:33 PMView My AgentSpace
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The Legend isn't sold any more, and Acura isn't taking any chances with the RL. They really, desperately need to make the RL an all-out luxobarge if they want to move forward as a brand. It has the potential to be a great A8/7 Series/Q50(?)/LS460 competitor. Notice how I left out the S-Class, LOL.

Maybe they could even change the name back to Legend. It would certainly be an improvement. RL is terribly unimaginative.



montyz81montyz81 - 8/28/2007 1:11:00 PM
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Watch out boys and girls. Nissan is "quietly making noise" with the Q45 or Q55. With everyone looking at both the M and G vs their BMW counterparts, Infiniti will continue to gain allot of positive recognition. I believe it will make it hard for Hyundai to make headway against these cars.

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STJ88STJ88 - 8/28/2007 1:12:45 PM
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Hyundai has no chance against the LS460, only people that don't like cars and want something cheap will buy the genesis.

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kpaxxkpaxx - 8/28/2007 1:41:28 PM
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Build quality of hyundai' are much better than toyota, the genesis will probably be a better LS in a couple of generations.



david999david999 - 8/28/2007 1:42:34 PM
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Hyundai has steadily, over the years, improved their vehicles no doubt about it.
But, their problem is that they came on the scene with sub-par cars and this remains in peoples minds. When Lexus started, they produced high quality vehicles right off the bat, and have always been in the luxury class. In fact, Lexus is the top selling luxury brand in South Korea, Hyundai's base. The companies that should worry are VW and Audi, which have many vehicles in the area where Hyundai competes best.


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LyallLyall - 8/28/2007 1:43:19 PM
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Genesis aka THE END OF the XF and Jaguar as well. Apart from a near identical tail-end, and an absolute dead ringer for a profile, guess what else the Genesis has going for it that Jaguar similarly HOPES for, as admitted by Jaguar & Ian Callum their lead designer? In Jaguar's own admission "Growth must come from new wealth- hence the new Jag XF's somewhat untraditional shape".
At $25,000 less than the non supercharged XF, but with 85bhp more, the Genesis is going to wipe the ranks of the 'new-wealth' segment while Jaguar looks on (once again) wondering what in hell happened to them.
In an relevant aside, the Gensis' interior is about an age ahead of the XF's, which for some reason decided to target 'new-wealth' by offering a last gen Audi A8 redux, and not a very good one at that. They've also admitted that what they've got going for them is a rotary gear selector!! Wow- rotary gears! Look Ma- it turns.
Truly, the Asians are going to wipe the floor with European brands which though innovative, can only keep getting more and more expensive while Asian manufacturers introduce the same levels of luxury and performance for HALF the price (and a fourth of the bullsh**).
Any body on this blog know of even ONE European or American manufacturer, EVEN ONE- that has made the strides that Lexus, Infiniti and Hyundai have made in the last decade? Anybody.... anybody.... even one?


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HyundaiHyundai - 8/28/2007 2:14:27 PM
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I could not agree more.


RupertRupert - 8/28/2007 6:06:35 PMView My AgentSpace
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Audi.


monkeyrunmonkeyrun - 8/28/2007 1:46:15 PM
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Looks like a slightly modified Lexus...

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monkeyrunmonkeyrun - 8/28/2007 1:46:56 PM
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Looks like a slightly modified Lexus...

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jl3787jl3787 - 8/28/2007 2:07:45 PM
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I will by this car and pull off the back end logo!

Nobody will know you are driving a Hyundai.


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M35MTM35MT - 8/28/2007 2:41:04 PMView My AgentSpace
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It's face is fugly. And the rear looks clearly inspired by the LS. I'd have more respect for Hyundai if their styling wasnt so derivative.

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CBR2200CBR2200 - 8/28/2007 3:17:47 PM
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Having been a frequent driver of an Excel company car in the early 90's I can't believe I'm saying this...I like it. Hood and grill aside I love the exterior design. If it gets produced I will at least test drive it.

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adamsaf723adamsaf723 - 8/28/2007 3:19:40 PM
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People don't get the LS because it's a 4.6L V8 with 380hp, they get it because it's the flagship Lexus. People want to own Lexus, who actually WANTS to own a Hyundai?

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tecnopolistecnopolis - 8/28/2007 3:34:42 PM
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If I were Acura, I would be running back to the R&D department before I got knocked into obscurity by Hyundai.

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mikeydred20mikeydred20 - 8/28/2007 6:38:30 PM
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Acura has nothing to worry about, the actually make reliable cars, I don't even thin they consider Hyundai a threat. Just because it is RWD doesn't mean it will be good. Honda already proved they can make RWD cars NSX/S2000


S4cabriofoxoneS4cabriofoxone - 8/28/2007 6:39:17 PMView My AgentSpace
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I can only hope Honda is smart enough to do something about it. They have to be AGGRESSIVE.


supermotosupermoto - 8/28/2007 3:37:38 PM
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LMAO. I think this must be one of the signs of a coming Apocalypse. Next thing you know, Yugo will be resurrected and compete with Lamborghini.

Anyway, as good as Hyndai's cars may be, they have a long way to go in terms of being viewed as a luxury brand.


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EL34EL34 - 8/28/2007 3:39:02 PM
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You know the real competitor for Lexus is Hyundai.

It's not Mercedes or Audi or BMW or Bentley.

Just thought you might wanna know!


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Jay7Jay7 - 8/28/2007 3:45:05 PM
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The exterior design is great. I'll give that much to Hyundai but that is about as far as I can go. It wasn't long ago that Hyundai was at the end of any and every car joke. Now that they have made a few respectable vehicles they feel that they can compete with Lexus. That's a joke!

Hyundai can build an engine with as much HP as technology will allow, but until they gain the respect of Luxury car owners/buyers they will never be able to compete with the big boys.

Good try though. First impressions will generally make or break you, and quite frankly, Hyundai is broke.

My advice, "get in where you fit in."


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1970toyotamarc1970toyotamarc - 8/28/2007 3:45:52 PM
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There is not one driver running around Beverly Hills in his/her Lexus that even knows where a Hyundai dealership is located. This will never change no matter how you German fanboys wish.

Anyone remember how the Nissan Sentra (SE-R?) was compared in commercials to BMW? Do you think BMW lost any sales to a Sentra?

I know Hyundai execs give you all a lot of fun here, but no one at Lexus is losing any sleep over this. Nor is anyone losing any sleep at MBZ, BMW, Jag, Infiniti, or even Acura or Volvo. Maybe the folks at Buick, Pontiac, Chrysler, or Chevy or might want to check out their competition as they forge ahead with big V-8s, becuse it is they who will feel the heat.


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theoptimisticpessimisttheoptimisticpessimist - 8/28/2007 3:47:51 PM
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Good heavens this thing has a look of a BMW 7er about it.


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LexusLexus - 8/28/2007 4:29:59 PM
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This Hyundai borrow or steal so much of it design from Toyota and Lexus. Front light and it front design from the current Toyota Camry. And the back, backlights, tailpipes, and the side stripe mirrow on the sides steal or borrow from the Lexus GS and LS.

If they succeed with this model, Lexus will NOT be the only one that need to worry. The German, American and others Europeans brands need to worry as well.

They hire the former Audi TT designer from Audi to design their up and coming Audi TT "Killer" sportcar. So if I were the German I will be shitting my pant too;)


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1995e341995e34 - 8/28/2007 4:30:22 PM
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poetic justice. this is the definition of poetic justice. congratulations to hyundai, they've come a long way.

there are no longer any bargains coming from japan. good cars, but not bargains.


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Will_Will_ - 8/28/2007 4:58:26 PM
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I seriously doubt they'll achieve a Lexus LS-level of luxury in the Genesis, as much as we apparently all hope they do. The LS has been noted on several occasions of having Rolls-Royce and Maybach-levels of luxury. Now I don't know about you, but if they actually CAN achieve LS-levels of luxury for the price of a 300C I will definitely trade in the 300C for one.

But does this mean I'm going to not get a new LS? No it doesn't, because let's be honest, the Lexus badge has more cache and "prestige" than the Hyundai badge, regardless of anyone's personal feelings on the matter, that's just a fact.

If Hyundai was truly interested in creating a real premium brand, they would have given it a different badge. The fact that they apparently didn't tells me right off the bat that that is not their ultimate goal. The Genesis will snatch sales of cars like the 300, Avalon and the ES350 while allowing those customers to experience a V8, that's it.

What I still find most interesting in this whole matter is how so many people here rooting for Hyundai are the same people who wish death upon Toyota. Toyota = bad, but Hyundai getting in the game = 'poetic justice?' I just find the never-ending hate for Toyota comical. Remember, Hyundai still has a long road ahead of them before they see Toyota/Honda levels of sales success worldwide.


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1995e341995e34 - 8/28/2007 5:27:17 PM
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or maybe they're proud of the badge they have. it seems only a few makers needed to disguise their roots to sell higher end autos.


Will_Will_ - 8/28/2007 5:37:51 PM
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Pride isn't always a good thing, and the other makers you speak of are way smarter businesses than Hyundai, but nice rebuttal.


1995e341995e34 - 8/29/2007 11:47:16 AM
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and i have no hate for toyota. just think theyre a tad boring...


w209w114w209w114 - 8/28/2007 5:06:42 PMView My AgentSpace
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Lexus is getting a taste of its own medicine! The day had to arrive sooner or later.

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izfuneyizfuney - 8/28/2007 5:11:27 PM
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Common people. dont fall into the useless trap laid by the poster of this article. Selling cars in not a zero sum game.
Hyundai aiming at a 30k price is not going to take a single sale off a the LS (57k+) anymore then its going to take a sale off the S class or 7 series.

Simply put, they are offering a RWD sedan as a 300C import fighter. Their main competitiors are the Avalon, Chevy Malibu, Buick, Ford 500 (or its new name) etc .
Please note that this does not take away from the fact that they are offering a very interesting car in a very staid market segment.
Add to that Hyundai's ususal price discuonting and you have a potential super hit.



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Agent009Agent009 - 8/29/2007 2:54:16 PMView My AgentSpace
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Lexus made a name in the early 90's selling 8/10's cars for 6/10's of the price. This worked very well for them, at first they sold an image for less than the premiums.

Only recently have they upped the ante to actually try to be as technically competent.



JUGNUJUGNU - 8/28/2007 6:09:46 PMView My AgentSpace
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"Take on LS"

First take on a camry and then try taking on Aurion and then Avalon and then ES and then GS.
LS is very far huyndai.

JUGNU


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S4cabriofoxoneS4cabriofoxone - 8/28/2007 7:14:04 PMView My AgentSpace
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What do you think Lexus did?

One of their first moves?

To take on the S-Class.

And it has worked. It paid off. Hyundai has already proven its competence in mainstream vehicles. Like Toyota, they are ambitious and ready to move upmarket. If they do it flawlessly, it will work. The only problem? Badge. Unlike Toyota, they are not starting a new brand, probably because of the migraine-inducing costs and planning involved. But if the "H" on the hood keeps them back, the same thing will happen that has happened to the VW Phaeton.

However, what I (and everyone else) find strange about the Phaeton is that VW already had a perfectly good luxury brand at its fingertips, with a flagship sedan that was even better than the Phaeton. Boneheads. Can you imagine a luxed-up Toyota Crown coming to the U.S. for the same price as an LS460?



laurentlaurent - 8/28/2007 6:11:02 PM
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It is a very beautiful car. It is the first time I say that about a hyundai!

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BMW995BMW995 - 8/28/2007 6:15:22 PM
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HoustonCutie,
I can't understand why you are so upset with Hyundai stealing secrets from Lexus - that is unless you own stock in Toyota. Frankly, I don't care how Hyundai becomes a world class automaker, just so they do become one.
The Genesis, I'm sorry to tell you will be a smashing success. Sure, it may not be as good as the LS460 BUT at $20,000 less it doesn't have to be. I plan on buying the V6 version for my wife, which Hyundai says will go for around $30K. It may not be as good as the GS350 or the Infiniti M35, but at $15K to $18K less than those cars I can live with it.


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gsh23gsh23 - 8/28/2007 6:16:07 PM
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you know, the real loser here is ford. lexus stills holds a price tag well above the common american. rwd, 380hp v8, priced well below even a v8 5 series or gs and all those lincoln buyers are gone.

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mikeydred20mikeydred20 - 8/28/2007 6:26:40 PM
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Lexus called they want there LS back.

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S4cabriofoxoneS4cabriofoxone - 8/28/2007 6:37:02 PMView My AgentSpace
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They already have it.


S4cabriofoxoneS4cabriofoxone - 8/28/2007 6:34:49 PMView My AgentSpace
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Ahh. This brings me back to 1988:

"Toyota has said that it hopes to aim the Lexus LS400 at the Mercedes-Benz S-Class while keeping it at about half the price."

However, I can't be sure that Hyundai will enjoy the same success. It's hard to price a car at $35K with the luxury levels of a $70K car. Unless they really can pull it off, it will have the fate of the VW Phaeton.


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Matthew1Matthew1 - 8/28/2007 6:55:12 PM
-3 BoostDrop the Boost Up the Boost
This thread contains has much hypocrisy and irony.

Pot, kettle, black.


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Matthew1Matthew1 - 8/28/2007 6:55:40 PM
-4 BoostDrop the Boost Up the Boost
Ignore the 'has'.


HyundaiHyundai - 8/28/2007 7:44:42 PM
+5 BoostDrop the Boost Up the Boost
Or how about everything you said.

Why the Lexus bashing? Where is the Hyundai bashing for th