Lexus has been working overtime to overcome its stodgy image. While the two generations of the IS sedan have lured enthusiasts to the brand, Toyota's luxury division knew it needed to up the excitement factor if it really wanted to compete with the likes of BMW. First came the V-8-powered IS-F - the first Japanese luxury sedan with the cojones to compete with rides like the M3 and RS4. But not every wannabe Lexus owner can afford the car's $60K price tag, and Lexus wants to make sure that a broader range of consumer can enjoy the company's new dedication to sport tuning.
So Lexus introduced its line of F-Sport performance accessories at the 2007 SEMA show in Las Vegas. Think of F-Sport as Lexus' version of TRD or Nismo: factory-engineered products designed to enhance performance while maintaining factory-levels of reliability.
Read Article