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Agent009
"The vanity of others offends our taste only when it offends our vanity"
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52
SOUND OFF: What if Toyota Bought Chrysler?
Agent009
submitted on 02/14/2007
Official AutoSpies Timestamp: 1:37 PM
from: www.autospies.com
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SOUND OFF: What if Toyota Bought Chrysler?
Well after you pick yourself up off of the floor from laughing, it may not actually sound like such a silly proposition after all.
Chrysler could provide Toyota with immediate access to desperately needed assembly plants, and provide an established foothold into both the consumer and commercial truck markets, as well as future lock in the minivan market. Chrysler also provides several unique high performance models that could establish Toyota in the all important niche markets that they currently lack.
Purchasing Chrysler would also mean an instant American image for Toyota, that may help curb growing concern that its success was at the cost of the US Auto industry. Another factor to consider that Toyota would establish a direct pipeline into rural America where the domestics still dominate and loyalty is highest.
While we all can agree it would be an uphill battle for a while, we wonder what fruits a long term Toyota/Chrysler alliance would yield.
Imagine a Dodge V10 RAM with Toyota quality, or even Jeep 4x4 to compliment the Sequoia. Maybe a cool Hybrid SRT Nitro? If anyone has ever had the resources and expertise to turn Chrysler around it would be Toyota. With their advanced production and supply prowess as well the financial resources that many small nations envy, Toyota could possibly save an American icon.
What do you think?
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ctsang
- 2/14/2007 1:56:48 PM
+4 Boost
You are f-----g crazy.
reply to this comment
spiceace
- 2/14/2007 2:18:15 PM
+3 Boost
Sounds plausible.
reply to this comment
EL34
- 2/14/2007 2:30:34 PM
Show Comment
-15 Boost
The real question is,
What if Chrysler Bought Toyota?
reply to this comment
Bill
- 2/14/2007 2:48:24 PM
+5 Boost
LOL!
Designer1
- 2/14/2007 3:18:13 PM
+3 Boost
Are you serious EL34? lol
EL34
- 2/14/2007 3:18:52 PM
-11 Boost
Bill, have you ever noticed the Toyota badge looks like someone sleeping wearing a sombrero?
Bill
- 2/14/2007 3:51:22 PM
+4 Boost
I was just laughing at your Chrysler should buy Toyota comment, EL, nothing more.
mitchatlexusofmarin
- 2/17/2007 2:02:36 AM
+1 Boost
EL34 is an idiot.You just noticing this??
reply to this comment
305vice
- 2/14/2007 2:39:35 PM
+3 Boost
EL34 ... Chrysler should not worry themselves with the purchase of Toyota. Better question, can any car company purchase Toyota?
reply to this comment
Carboy
- 2/14/2007 2:45:12 PM
View My AgentSpace
+3 Boost
GASP!
reply to this comment
JUGNU
- 2/14/2007 2:56:01 PM
View My AgentSpace
+2 Boost
How about Toyota purchasing the whole Daimler-Chrysler? EL34
Then,imagine a C class with Lexus or atleast Toyota's interior.
JUGNU
reply to this comment
EL34
- 2/14/2007 3:15:27 PM
-9 Boost
It would be the end of Mercedes with that cheap interior.
MercBasher
- 2/15/2007 12:58:22 AM
+2 Boost
Agree, and just imagine a Mercedes with Lexus quality and reliability, or a Lexus that's more to drive.
MercBasher
- 2/15/2007 1:05:32 AM
+2 Boost
Sorry should have read "more fun to drive"
5MTenthus
- 2/14/2007 3:01:25 PM
+4 Boost
The more realistic scenario is what if Toyota buys a larger share of Fuji Heavy Industries.
reply to this comment
webguy
- 2/14/2007 3:04:20 PM
+4 Boost
Hmmm... SRT8 Lexus ES 300 C? A Germanese car could be the perfect solution for many, but I don’t think it would happen. Toyota already has too many pains from growing too fast, and they’re wayyy too paranoid about tarnishing its hard earned reputation. Buying Chrysler would just send the company into overload with newfound problems.
reply to this comment
EL34
- 2/14/2007 3:17:01 PM
-6 Boost
Volkswagen pwn3d'$ Toyota.
Nuff said.
reply to this comment
SSP350
- 2/14/2007 4:18:00 PM
+4 Boost
el34 needs to go drive his buick lucerne. maybe he should save up his real estate commisions and buy Chrysler......??
sewingmachine
- 2/14/2007 8:48:13 PM
+1 Boost
sadly i dont think she can afford one yet, maybe in 10-20 years.
1995e34
- 2/14/2007 4:18:23 PM
+1 Boost
so daimler would sell chrysler after resurrecting them from the dead? the other day i saw my first chrysler/dodge cop car in about 20 years. the magnum/charger/300 line seems to be doing quite well.
and for the first time ever, i can no longer say i wouldn't be caught dead in a chrysler.
maybe the rights to plymouth are available.
reply to this comment
VinnyP
- 2/14/2007 4:42:27 PM
+3 Boost
The word from my cop friends is that the new charger is not as favourable as the new Impala cop cars, the charger is uncomfortable for the long hours...??
But yea, Toyota should buy lotus I say, since the elise already used the celica engine...would be a nice little company for them to tune their racing knowledge to street legal cars. Chrysler is a good brand, but a strong one cause its Diamler Chrysler.
VinnyP
- 2/14/2007 4:43:36 PM
-1 Boost
Well I didnt mean good brand as in dependable, but just strong enough that toyota wouldnt be able to buy them
neutral
- 2/14/2007 10:13:51 PM
+2 Boost
Believe it or not, there's cop cars out there (I think in Washington state) that are Priuses.
VinnyP
- 2/15/2007 12:30:35 AM
+1 Boost
Gotta be prius's, Washington gots to look nice infront of all the foreign nationals
1995e34
- 2/15/2007 9:58:42 AM
+1 Boost
foreign nationals in washington state?
VinnyP
- 2/15/2007 4:28:20 PM
+1 Boost
I meant more along the lines of priministers from other countries
reply to this comment
stevenv1999
- 2/14/2007 4:18:26 PM
+5 Boost
Toyota's Tacoma is the #1 selling vehicle in it's class(Toughy). Light duty trucks are the next mountain that Toyota will slowly conquer and the American manufacturers will just hope they go away. I also agree with webguy. Why would an independent and highly profitable company like Toyota even consider buying Chrysler? The truth is that any company Toyota would and of course could buy would be a great auto company. Toyota has to be admired for it's focus. I wouldn't buy a Toyota because they are way to mainstream for my taste, but I cannot deny they have the midas touch when it comes to quality and understanding it's customers wants and needs.
reply to this comment
DieselRules
- 2/16/2007 12:07:24 AM
+2 Boost
I agree totally.
It would be totally stupid.
But stupid things happen:
Remember in the computer world, HP (a profitable company) bought Compaq (a loser struggling to break-even) with no logical reason whatsoever ... it was a decision driven by an ego that wanted to run a big (unprofitable) company.
However, the Japanese aren't stupid, and don't make decisions based on ego. They use cold-calculated facts, and Toyota has many smart people.
They have the cash to buy GM, Ford and DCX if they wanted to, but why would they want to?
You can buy or build new plants without the baggage of any of the "big 3" companies ... they are all liabilities.
AE86
- 2/14/2007 8:28:44 PM
+1 Boost
If Toyota bought Mistsu, I could drive my dream car. Lancer Evolution IX MR.
reply to this comment
AE86
- 2/15/2007 1:56:01 AM
+2 Boost
ronsscooby, WTF? Are you retarded?
reply to this comment
TruenoAE86
- 2/14/2007 6:18:32 PM
0 Boost
This totally defies the old saying that, "one's garbage is another's treasure."
If Toyota picked up Chrysler, it would also pick up Chrysler's UAW workers....... and everyone knows that UAW has a big part to do with the Big3's downfalls.
reply to this comment
AE86
- 2/15/2007 1:57:57 AM
-1 Boost
Nice, lifting my screen name!!
Raith
- 2/15/2007 7:48:49 PM
-2 Boost
The down fall of the big three isn't UAW (which my husband is a member of) it is all of the people that think the foreign vehicles are so much better in quality. Toyota had more recalls last year than any of the big three. Where did our American pride go weren't you taught to buy American. And we wonder why there are no manufacturing jobs or any jobs for that matter. We would rather save a buck and shop at Walmart,a company that teaches their empolyees how to apply for welfare so that they don't have to provide benefits and let us flip the bill.
dusty
- 2/16/2007 10:51:50 AM
+1 Boost
The problem is all those terrible short-sighted deals the big three automakers made with the UAW back in the sixties, seventies and eighties which have resulted in them paying exhorbitant retirement and healthcare benefits to retirees today and into the future. Sure these deals probably averted some strikes at the time and made the next quarterly report look good. But look at how they are literally killing these companies today. As the new GM CEO said when he first took over GM, "I thought I'd be building cars, but instead I'm running a healthcare company."
reply to this comment
Larry
- 2/14/2007 6:25:31 PM
-2 Boost
Volkswagen is has more financial problems than Chrysler, you can bet they lost a lot of money in spite of the profits that Skoda, Audi, and Bentley made. Now that new CEO Winterhorn has given the OK for a new phateon they will be out of business in soon.
reply to this comment
S4cabriofoxone
- 2/14/2007 11:27:52 PM
View My AgentSpace
-1 Boost
Audi is actually the richest company in the VW group. I wouldn't say VW is having as many problems as DCX- VW is still profitable. They have a lot of disposable cash, obviously; how else would they have developed the multi-billion dollar Veyron?
AE86
- 2/15/2007 9:32:11 PM
+1 Boost
S4, don't start acting like Will making delusional statements not based on fact. VW does not break out the profitability of its separate units. (I do like Audi though :) )
reply to this comment
DieselRules
- 2/16/2007 12:01:01 AM
+1 Boost
Huh?
Get a grip!
Last year, VW made more profits than "the old big 3" combined!
What ARE you smoking?
reply to this comment
DieselRules
- 2/16/2007 12:09:52 AM
+1 Boost
This was a reply to Larry's comment above, but somehow it put it into the wrong location.
2JZSoarer
- 2/14/2007 9:10:09 PM
+2 Boost
5MTenthus-Actually Toyota may take full control of Fuji heavy Industries this year due to the new law changes in Japan..
reply to this comment
huu76
- 2/14/2007 9:12:46 PM
+2 Boost
I don't think there would be a big backlash if Toyota bought Chrysler.
1. Chrysler has already been bought out by a foreign company once.
2. Chrysler has the least money, so having Toyota's deep pockets would be a big plus.
3. Chrysler plants can be updated and converted to make Toyotas, so the chance of further cuts would be greatly reduced.
The only problem is the unions which I doubt Toyota wants anything to do with.
However, Chrysler would also give Toyota access to Mercedes' global 4-banger and new diesels.
I doubt it'll happen though. I'm more apt to think a Chinese company will make a run for it so it can gain entry into the U.S. market easier.
reply to this comment
karupspc
- 2/14/2007 9:13:43 PM
+3 Boost
Thats stupid idea. Almost as sane as when Daimler decided to merge with Chrysler.
Toyota has nothing to gain by buying Chrysler except debt and labor union headache.
reply to this comment
trd1
- 2/14/2007 9:30:47 PM
+3 Boost
i agree with karupspc, is toyota stupid to buy something thats losing sales and evrything when their sales is just rising on the chart.
reply to this comment
S4cabriofoxone
- 2/14/2007 11:28:50 PM
View My AgentSpace
+3 Boost
This would be retarded. Toyota wouldn't ever do that, ever.
Toyota buying AM? Maybe, but probably not, seeing as there are so many other suitors.
CHRYSLER?! Get outta town!
reply to this comment
lexusis350
- 2/15/2007 1:05:28 AM
+2 Boost
I hope you're right, S4.
MercBasher
- 2/15/2007 12:57:15 AM
+3 Boost
I think Nissan Renault is a better fit than Toyota. Does Toyota have any experience in turning around a major acquisition?
reply to this comment
lexusis350
- 2/15/2007 1:04:32 AM
+3 Boost
I hope and pray Toyota doesn't buy Chrysler. Here's why: People look at Toyota and have a respect for them for being unique, reliable, and very upscale for their class. People look at Chrysler and don't see much but just another American made car. I hope Toyota sees this and doesn't buy Chrysler. I don't want them to be 1/2 Toyota 1/2 Chrysler. That means that Lexus would be 1/2 Chrysler, too.
reply to this comment
S4cabriofoxone
- 2/15/2007 11:20:37 AM
View My AgentSpace
+2 Boost
Well, I do think the 300 is a pretty good effort, and the vans work well. But everything else is mediocre, I agree.
Raith
- 2/15/2007 7:53:27 PM
-2 Boost
How can you say Toyota has unique cars they all look the same and the lexus sedan looks just like a Camery
DieselRules
- 2/16/2007 12:15:11 AM
-1 Boost
Good argument if you remove the word "unique".
There are no blander cars on the planet than the American-market Toyotas.
Although the latest Camry is a huge step in the right direction.
lexusis350
- 2/18/2007 5:45:55 PM
+1 Boost
I agree with you, the 300 is a fantastic vehicle. But all in all, Chrysler isn't too great.
reply to this comment
tecnopolis
- 2/15/2007 5:53:04 AM
0 Boost
Maybe Kirk Kerkorian can buyback Chrysler from Daimler for $1.00USD.
reply to this comment
VinnyP
- 2/15/2007 4:30:00 PM
+1 Boost
Diamler is trying to get rid of chrysler so who knows.
ellives
- 2/15/2007 6:40:29 PM
+2 Boost
What do I think? *I* think Chysler has been lost since Daimler bought the company. Having Toyota buy the company would just worsen the anti-Toyota sentiment that's drewing out there.
reply to this comment
BigQ
- 2/15/2007 8:23:45 PM
+2 Boost
It isn't crazy, but Toyota probably wouldn't do it. I think they should though. It would give them the market share that they so desperately crave and a friggin Hemi. Add to that, of all the Big three, Chrysler has to be in the best shape. Most of their cars make sense and I would like to think that Toyota would make them stick to the things that they do well and leave everything else alone. Jeep wouldn't have to make much more than the Grand Cherokee and Wrangler.
I have been thinking though. An even better merger would be BMW Honda. They are both top notch well run companies that try to sell cars that outperform. Honda can help make better Minis. Acura can collapse into Honda. Together they would engineer the best cars in the world and an army of robots too.
reply to this comment
DieselRules
- 2/16/2007 12:22:06 AM
+2 Boost
Good call, except the "Hemi" isn't a hemi at all, they're just using a name with some draw.
And it takes 5.7 litres for Chrysler to make 340 HP, but only 4.2 litres for VW/Audi to make 340 HP (using a lot less gas while doing it!)
I don't see Toyota lusting after any of Chrysler's engines.
(although getting access to Benz' diesel know-how would be worth big $$$)
SquirrelV8
- 2/16/2007 6:49:44 PM
+1 Boost
The Hemi is most certainly a Hemi... Plus, which sounds better, the roar of an American push-rod V8 or an over revving, latte sipping European v8? More is to come for future Hemi's...
reply to this comment
huu76
- 2/15/2007 9:13:16 PM
+2 Boost
Damn I'm good, read the 2nd last paragraph. Great minds thing alike I suppose.
http://www.economist.com/daily/news/displaystory.cfm?story_id=8706306&top_story=1
reply to this comment
DieselRules
- 2/16/2007 12:35:25 AM
+1 Boost
huu76: Great article.
I think the most likely purchaser for Chrysler will pop out of China, and be a name that 99.9% of North Americans won't recognize.
The Chinese conglomerate will use Chrysler dealers to sell small, high-gas-mileage "made in China" cars at prices that turn the industry upside-down overnight. They'll take advantage of the American designers, keep building pickups in North America and maybe the 300/Charger series, and sell off all other plants, and lay off the production workers.
Gradually, the engine production will move to China for the American made vehicles too (like GM is already doing).
But with sub-$9,000 cars, Chrysler dealers will see a surge in sales business, just like being a VW dealer in the 60's.
woood
- 2/15/2007 9:13:59 PM
+1 Boost
If Toyota makes this mistake, they would be doing what Ford and GM did by buying other brands, and look where they are now.
reply to this comment
SLR722BCE
- 2/16/2007 11:30:53 PM
+1 Boost
I hope they do buy it so that we don't have to worry about it anymore!
philippz
- 2/15/2007 10:58:18 PM
+1 Boost
Toyota could use the extra production capacity...
reply to this comment
bagwell
- 2/16/2007 8:11:03 AM
+1 Boost
true...
huu76
- 2/16/2007 8:58:58 PM
+2 Boost
Read the paragraphy above the heading "Valentines Day Massacre". Another source contemplating a Chinese buyer.
http://money.cnn.com/2007/02/16/news/companies/chrysler_gm/index.htm?postversion=2007021616
Dieselrules,
Yes, there's already a 300C plant in China that's not meeting capacity. Perfect excuse to close down the Brampton, Ont plant.
reply to this comment
mitchatlexusofmarin
- 2/17/2007 2:01:46 AM
+1 Boost
Toyota would have no interest in this POS company.
reply to this comment
cjxx
- 2/17/2007 10:59:36 AM
+2 Boost
Nah...you guys are all wrong!!! Toyota should buy MEXICO. They take over the economy put Mexicans to work, build a bunch of cars, solve the immigration problem, become a reliable socio-economic ally, have a whole bunch of land for the first time in their history, drill for oil, find it, sell it to us so we can tell the middle eastern oil countries to eat shit and finally... every Japanese-Mexican citizen gets a discount ticket to either Disney-Land or Dollywood. Thats what I call rediculous to sublime improvement to all of your suggestions.
DieselRules
- 2/23/2007 3:08:16 AM
+1 Boost
Awesome idea.
Then I'd finally be able to get good sushi in Mexico!
reply to this comment
huu76
- 2/17/2007 11:04:43 AM
+1 Boost
Japan is larger than both the UK and Germany.
http://www.mongabay.com/igapo/world_statistics_by_area.htm
Can't really tell what else you're talking about.
reply to this comment
TominNH
- 2/17/2007 1:15:43 PM
+1 Boost
If they bought Chrysler, maybe THEN they'd keep the Solara!!!
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