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Scion will stage its largest advertising campaign since its national debut in 2004 for the new iA and iM small cars.

“It will be the most money we’ve put in the market since the launch of the brand,” Scion Vice President Doug Murtha tells media at the preview for the ’16 iA and iM, both going on sale Sept. 1 in the U.S.

The subcompact iA sedan and compact 5-door iM are the first new products for Scion since the debut three years ago of the FR-S sports car.



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Scion Staging Largest Media Blitz Since Launch - Would You Recommend Any Of Their Models To Someone In The Market?

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