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Buying a car in one hour is seen as the Holy Grail to some auto brands, impossible to others. Scion is on the former team.

As the Toyota youth brand continues to set its sights on making the buying process more streamlined, it has a pilot program going dubbed Pure Process Plus that is targeting the 60-minute sale.

“We know a lot of manufacturers are working on this, but we think we’re pretty close and we’ve got a pretty good solution on it,” Doug Murtha, Scion vice president, tells media at an event for the upcoming iA and iM small cars.

The program, in a pilot phase at 16 of Scion’s 1,004 U.S. dealerships but which will roll out nationally early next year, “enables a customer to bring as much as much of the purchase process into their living room as they choose,” Murtha says.



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Scion Targets The 1-Hour Car Deal - How Long Did Your Last Purchase Take?

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