Johan de Nysschen is barely a week into his new job as president of Cadillac. It will take some time to learn what he will attempt to do there.
But keep your eye on the small-vehicle end of the luxury spectrum. That will be de Nysschen’s most likely play for the American premium king.
As the global leader of Infiniti for the past two years, de Nysschen made clear and compelling arguments about the direction of the world premium market. His assessment of luxury can’t be different for an aspiring Japanese manufacturer than for an iconic American brand.
Here’s what he said a few months ago as president of Infiniti in a conversation about the future of premium:
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